Posted on: Thursday, May 15, 2008
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Whether taxes cost you your hair or turn your hair gray, or you experience delight in leading a more tax-deductible lifestyle as you see formerly non-deductible parts of your cost of living become tax deductions depends on your getting the information you require and acting on it. Your goal should be to know in general what you're entitled to under the law, so that you neither overlook items you should be deducting nor exaggerate your deductions recklessly - in other words, so that you operate from a smart, realistic middle ground.
First, let's consider the tax benefits of working from home. Fundamentally the tax system of the United States recognizes what President Calvin Coolidge said in 1925: "The business of America is business." To be certain, hungry for tax revenue. Congress is eliminating business deductions. Beginning in 1994, the meal and entertainment deduction was reduced to 50 percent; club dues (including airline, athletic, and country clubs), even though you are a member only because of business and use the club only for business, are gone; and the share of the dues you pay a professional or trade association that is used for lobbying is not deductible (and it's up to the association to notify you of what percentage of your dues goes to lobbying).
Nevertheless, business deductions continue. You need to take full advantage of them in order to help offset lost fringe benefits such as health insurance, pension plan, sick leave, and vacations. These are worth between 25 percent to 50 percent of employee wages. That means that if you were earning $30,000 a year as a salaried worker, your fringe benefits were worth between $7,500 and $15,000.
Second, many people struggling to make it on their own, after having been disposed of by downsizing corporations, are directly hurt by the tax policies of government. Over a hundred thousand individuals each year have their business deductions taken away from them by being classified "common-law employees." The Supreme Court of the United States also dealt home-based businesses a painful blow in the Commissioner of Internal Revenue v. Soliman case, by interpreting the law so that it took away the home-office deduction from hundreds of thousands of people who work from home rather than at home. Consider this: If the same standard applied to home-based businesses in the Soliman case were to apply to all businesses, every business that principally serves its public away from its headquarters - taxi companies, ambulance companies, locksmiths, installers of all kinds, mobile everything would not be able to deduct their offices, garages, storefronts, and warehouses!
In general, the deductions you can claim when working from home fall into one of two categories: home-office expenses and ordinary business expenses. You can claim ordinary business expenses whether your office is in a downtown building, a suburban storefront, or in your home.
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Self Employed: Claiming Your Tax Benefits
When you become self-employed, your experience as a taxpayer changes dramatically. As one person reflected, "My biggest shortcoming was in not researching my tax situation. I was totally unprepared for the responsibility of shepherding part of my income to the IRS. Consequently, I worried myself sick!"Whether taxes cost you your hair or turn your hair gray, or you experience delight in leading a more tax-deductible lifestyle as you see formerly non-deductible parts of your cost of living become tax deductions depends on your getting the information you require and acting on it. Your goal should be to know in general what you're entitled to under the law, so that you neither overlook items you should be deducting nor exaggerate your deductions recklessly - in other words, so that you operate from a smart, realistic middle ground.
First, let's consider the tax benefits of working from home. Fundamentally the tax system of the United States recognizes what President Calvin Coolidge said in 1925: "The business of America is business." To be certain, hungry for tax revenue. Congress is eliminating business deductions. Beginning in 1994, the meal and entertainment deduction was reduced to 50 percent; club dues (including airline, athletic, and country clubs), even though you are a member only because of business and use the club only for business, are gone; and the share of the dues you pay a professional or trade association that is used for lobbying is not deductible (and it's up to the association to notify you of what percentage of your dues goes to lobbying).
Nevertheless, business deductions continue. You need to take full advantage of them in order to help offset lost fringe benefits such as health insurance, pension plan, sick leave, and vacations. These are worth between 25 percent to 50 percent of employee wages. That means that if you were earning $30,000 a year as a salaried worker, your fringe benefits were worth between $7,500 and $15,000.
Second, many people struggling to make it on their own, after having been disposed of by downsizing corporations, are directly hurt by the tax policies of government. Over a hundred thousand individuals each year have their business deductions taken away from them by being classified "common-law employees." The Supreme Court of the United States also dealt home-based businesses a painful blow in the Commissioner of Internal Revenue v. Soliman case, by interpreting the law so that it took away the home-office deduction from hundreds of thousands of people who work from home rather than at home. Consider this: If the same standard applied to home-based businesses in the Soliman case were to apply to all businesses, every business that principally serves its public away from its headquarters - taxi companies, ambulance companies, locksmiths, installers of all kinds, mobile everything would not be able to deduct their offices, garages, storefronts, and warehouses!
In general, the deductions you can claim when working from home fall into one of two categories: home-office expenses and ordinary business expenses. You can claim ordinary business expenses whether your office is in a downtown building, a suburban storefront, or in your home.
Posted on: Thursday, May 15, 2008
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Well, there are cards that give you free cash, but it is usually only around 1% cash back. However, free money is free money, right? Well, sometimes.
If you like to buy a lot of things in one month, this kind of credit card probably sounds great to you. However, you need to keep in mind that they are not going to give you cash back on every purchase that you make. Even if they claim to give you cash back on every purchase, they will only give you up to a certain amount per transaction. The company also has a strict limit on the amount that they will give back to their customers. If you read the little, bitty print on the form that you signed, you will see a paragraph with their limits in the terms and agreements.
This is another way to try to draw in new customers for these companies. It is a good credit card to have and sounds great in theory, but they will have to check your credit rating before they will give you their card.
Research different credit card companies to see what they are offering. You may be surprised to find a cash back credit card that offers you just what you need and want with a high cash back percentage, few limits on the amount they will give you back, and instant cash deposits when you make each purchase with their card.
Although these credit cards seem like a great thing to have, some companies will need your credit rating to be great too. However, there are credit card companies that offer these cards to people with a low credit rating to help them rebuild their credit. Research all of your options.
What should your decision be? If you have a good credit rating, then this card is a great option for you. Research different card companies – there are cards out there that offer you up to 3% cash back and impose very few limits. If, however, you have a bad credit rating, you may want to find a credit card that will help you rebuild your credit.
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Learning About Cash Back Credit Cards: Good or Bad Idea?
Getting a credit card that offers cash back always sounds like a good idea. What could be better than getting cash back on all the purchases that you make with your credit card? It sounds too good to be true, doesn’t it?Well, there are cards that give you free cash, but it is usually only around 1% cash back. However, free money is free money, right? Well, sometimes.
If you like to buy a lot of things in one month, this kind of credit card probably sounds great to you. However, you need to keep in mind that they are not going to give you cash back on every purchase that you make. Even if they claim to give you cash back on every purchase, they will only give you up to a certain amount per transaction. The company also has a strict limit on the amount that they will give back to their customers. If you read the little, bitty print on the form that you signed, you will see a paragraph with their limits in the terms and agreements.
This is another way to try to draw in new customers for these companies. It is a good credit card to have and sounds great in theory, but they will have to check your credit rating before they will give you their card.
Research different credit card companies to see what they are offering. You may be surprised to find a cash back credit card that offers you just what you need and want with a high cash back percentage, few limits on the amount they will give you back, and instant cash deposits when you make each purchase with their card.
Although these credit cards seem like a great thing to have, some companies will need your credit rating to be great too. However, there are credit card companies that offer these cards to people with a low credit rating to help them rebuild their credit. Research all of your options.
What should your decision be? If you have a good credit rating, then this card is a great option for you. Research different card companies – there are cards out there that offer you up to 3% cash back and impose very few limits. If, however, you have a bad credit rating, you may want to find a credit card that will help you rebuild your credit.
Posted on: Thursday, May 15, 2008
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Doing so concentrates on tying your product in with other companies, organizations, and charities. These partnerships help you access a larger audience by working through an organization that already reaches your target market. As a side benefit, your product may receive ah endorsement from the organization you are helping or get some great free press.
These organizations make great partners for helping you implement many of your marketing events. They have mailing lists, locations, and newsletters you can use to get the word out about your product. As you develop your marketing events, think about ways you can incorporate other organizations into this step. Always focus on benefit. Organizations exist to help fulfill their members' needs, and if you can help them do that, they will be happy to partner with you. Events can be anything from donating your product to a silent auction or donating your time to organize a fundraiser.
Partnering is like dating - grab the attention of a potential partner by showing them your best stuff, establish a rapport with them, find out what they need, and then surprise them by offering them a beneficial relationship. For instance, meet with a charity and find out their goals. Then develop a fundraising event where the money raised benefits them. The charity will receive the money they need to continue their good works, and you will receive an opportunity for great publicity (and more sales).
Promotional tie-ins also work with other noncompeting companies. Find a product that complements yours. You can help each other by referring qualified customers to each other. For instance, if you are a consultant who helps people develop marketing strategies, perhaps you can partner with a graphic artist who creates brochures. Get creative. Think of all the different partnerships you can develop to promote and sell your product.
Some questions that will stimulate the creative juices are:
*What charities or other organizations can benefit from your product?
*What types of promotional events can you stage with these organizations?
*Is there another product or service that could be marketed or promoted with yours? If so, list the company's name. You can form a marketing partnership that will refer business to each other, helping both of you grow.
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Take Your Business To New Levels With Joint Ventures
The key to promoting your business is to tell as many people as you can about your product's benefits. Concentrate on telling people who will actually benefit from purchasing your product or service. This can be your customers or someone who sells to your customers.Doing so concentrates on tying your product in with other companies, organizations, and charities. These partnerships help you access a larger audience by working through an organization that already reaches your target market. As a side benefit, your product may receive ah endorsement from the organization you are helping or get some great free press.
These organizations make great partners for helping you implement many of your marketing events. They have mailing lists, locations, and newsletters you can use to get the word out about your product. As you develop your marketing events, think about ways you can incorporate other organizations into this step. Always focus on benefit. Organizations exist to help fulfill their members' needs, and if you can help them do that, they will be happy to partner with you. Events can be anything from donating your product to a silent auction or donating your time to organize a fundraiser.
Partnering is like dating - grab the attention of a potential partner by showing them your best stuff, establish a rapport with them, find out what they need, and then surprise them by offering them a beneficial relationship. For instance, meet with a charity and find out their goals. Then develop a fundraising event where the money raised benefits them. The charity will receive the money they need to continue their good works, and you will receive an opportunity for great publicity (and more sales).
Promotional tie-ins also work with other noncompeting companies. Find a product that complements yours. You can help each other by referring qualified customers to each other. For instance, if you are a consultant who helps people develop marketing strategies, perhaps you can partner with a graphic artist who creates brochures. Get creative. Think of all the different partnerships you can develop to promote and sell your product.
Some questions that will stimulate the creative juices are:
*What charities or other organizations can benefit from your product?
*What types of promotional events can you stage with these organizations?
*Is there another product or service that could be marketed or promoted with yours? If so, list the company's name. You can form a marketing partnership that will refer business to each other, helping both of you grow.
Posted on: Thursday, May 15, 2008
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If you cannot provide a customer profile of your target market in terms of who they are, where they live, whether they are white collar versus blue collar, what they do with their time and money, as well as their preferences for products, services, and brands, then you will not be able to tailor your marketing mix to their specific needs, interests, wants, desires, and behavioral patterns.
Big businesses and a number of small businesses try the "shotgun" approach to creating customers. They try to be or do too many different things for too many different people. They are not very successful because their marketing mixes are compromises. They try to have something for everyone rather than offer the best for a few. When a business treats the market in general terms as if everyone is alike, few people get exactly what they want. The rest of the people remain customers in search of a business. This is also true when a business tries to serve a combination of segments with a single marketing mix.
You need to use the "rifle" approach where you select a specific market segment (bull's-eye) and offer customers exactly what they are looking for. This is the formula for creating and maintaining customers for a profit. Effective marketing boils down to using the rifle approach to create and maintain customers who are part of a specific market segment. This process is similar to how hunters go after big game. Businesses try to appeal to a group of people by offering a marketing mix that is tailored to that group's unique interests. Successful hunters identify a certain type of animal to go after, study its unique behavioral patterns, and develop an approach to shoot it.
The distinction should be made between businesses and hunters. Businesses don't want to kill their customers. They want them to come back time and time again. They also want customers to encourage their own friends and associates to try the businesses.
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The Importance Of Identifying Your Prospective Customers
When it comes time to identify your prospective customers, you will need to develop a "customer profile" that describes specifically the nature of the people in your target market. The overall market is like a target. Your target market is the bull's-eye. Remember, no business can be all things to all the people. You should concentrate your attention on being the best to the people in your target market.If you cannot provide a customer profile of your target market in terms of who they are, where they live, whether they are white collar versus blue collar, what they do with their time and money, as well as their preferences for products, services, and brands, then you will not be able to tailor your marketing mix to their specific needs, interests, wants, desires, and behavioral patterns.
Big businesses and a number of small businesses try the "shotgun" approach to creating customers. They try to be or do too many different things for too many different people. They are not very successful because their marketing mixes are compromises. They try to have something for everyone rather than offer the best for a few. When a business treats the market in general terms as if everyone is alike, few people get exactly what they want. The rest of the people remain customers in search of a business. This is also true when a business tries to serve a combination of segments with a single marketing mix.
You need to use the "rifle" approach where you select a specific market segment (bull's-eye) and offer customers exactly what they are looking for. This is the formula for creating and maintaining customers for a profit. Effective marketing boils down to using the rifle approach to create and maintain customers who are part of a specific market segment. This process is similar to how hunters go after big game. Businesses try to appeal to a group of people by offering a marketing mix that is tailored to that group's unique interests. Successful hunters identify a certain type of animal to go after, study its unique behavioral patterns, and develop an approach to shoot it.
The distinction should be made between businesses and hunters. Businesses don't want to kill their customers. They want them to come back time and time again. They also want customers to encourage their own friends and associates to try the businesses.
Posted on: Thursday, May 15, 2008
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The success of a home based business centers on you and your ability to self-motivate and remain committed to your work. One person working from home can remain focused and motivate himself or herself to do a productive forty-five-hour work week, while another will stray over to the television set, play computer solitaire, and end up putting in twenty-five hours on the task at hand (building your business).
Setting up your home office means finding a location in the home where you feel comfortable working. You need a place without distractions. You also need a place near electrical outlets for your computer, fax machine, and any other equipment. Include filing cabinets, your phone system, and any other necessities and lay out the space in a manner that makes everything within easy reach. Also, try not to be too far from a window for fresh air, sunlight, and an occasional glance at the world outside.
Advantages of working at home include:
* Saving significant time and money on commuting.
* Home comforts, including your own kitchen and bathroom.
* More time around the family.
* Some equipment already on hand.
* A low-cost starting point.
Disadvantages of working at home include:
* Losing your motivation: it's tempting to turn on the TV or do something else that is fun.
* Working too much: after all, when you work at home, you're always at work.
* Loneliness: working at home can become lonely, as you find yourself missing the companionship and camaraderie found in an office environment.
* Having to entertain clients: when an important client is sitting in your living room and your dog comes charging out from the den, you'll think again about having an office away from home.
* Limited growth potential: if you suddenly find that you can't handle the workload of the business yourself, you may want to bring in an assistant or hire other employees, and most often you can't do this from a home-based office.
* Liability insurance: you may need to pay higher insurance in case a client falls on your step and sues you.
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The Pro's & Con's Of Starting A Home-Based Businesses
Many businesses start from home. Working from home is highly desirable for many reasons and plenty of commuters would trade higher salaries and perks for the privilege of rolling out of bed and into the office without so much as shaving.The success of a home based business centers on you and your ability to self-motivate and remain committed to your work. One person working from home can remain focused and motivate himself or herself to do a productive forty-five-hour work week, while another will stray over to the television set, play computer solitaire, and end up putting in twenty-five hours on the task at hand (building your business).
Setting up your home office means finding a location in the home where you feel comfortable working. You need a place without distractions. You also need a place near electrical outlets for your computer, fax machine, and any other equipment. Include filing cabinets, your phone system, and any other necessities and lay out the space in a manner that makes everything within easy reach. Also, try not to be too far from a window for fresh air, sunlight, and an occasional glance at the world outside.
Advantages of working at home include:
* Saving significant time and money on commuting.
* Home comforts, including your own kitchen and bathroom.
* More time around the family.
* Some equipment already on hand.
* A low-cost starting point.
Disadvantages of working at home include:
* Losing your motivation: it's tempting to turn on the TV or do something else that is fun.
* Working too much: after all, when you work at home, you're always at work.
* Loneliness: working at home can become lonely, as you find yourself missing the companionship and camaraderie found in an office environment.
* Having to entertain clients: when an important client is sitting in your living room and your dog comes charging out from the den, you'll think again about having an office away from home.
* Limited growth potential: if you suddenly find that you can't handle the workload of the business yourself, you may want to bring in an assistant or hire other employees, and most often you can't do this from a home-based office.
* Liability insurance: you may need to pay higher insurance in case a client falls on your step and sues you.
Posted on: Thursday, May 15, 2008
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If you're not too egotistical about your ads, and are willing to plug products you carry as well as your own store, you can often get aid from manufacturers. That's why some upper-class retail outlets (gourmet and audio shops, for example) often take to putting out their own newsletters, describing their latest product additions. Be sure you get copies, too, of any posters or displays tied to your manufacturers' own promotional drives.
Yellow page advertisements are a possibility, but don't underestimate the cost. If you have to cover a fairly wide area (say, two or three county regions), a medium-sized ad can cost you $1000 to $1500 a month. You also have to deal with long lead-times and relatively long-term contracts. Still, they can't be overlooked.
Television and radio are, naturally, prestige media, but even the smallest areas they target are quite large. Costs vary hugely, from as low as $5 for a thirty second spot on early morning (i.e., 3 am) radio or second-market TV - up to the roughly $2,000,000 a minute which are charged during the Superbowl games, for example. One possibility, if regulations and your needs permit, is the low-power FM transmitters some colleges operate. Some of these only reach the college dorms, but if those form a part of your market, this can be a dirt-cheap way of approaching them.
Newspapers are far older but obviously you've got to decide whether your buyers are readers. Classified ads run around ten dollars per line per day in a medium-large-sized city; you get around a 30% discount if you become a contract advertiser.
Classifieds have two benefits:
1. Anyone can draw them up. You just ask the paper for a form sheet and instructions
2. They can be in the paper and running within a day or so of your turning them in. Regular
ads catch more readers, but are costly, running up to $15-20,000 for a full page in a major newspaper.
Lastly, don't overlook those small "neighborhood" papers which are really only glorified advertising circulars.
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Ways To Advertise Your Business
Advertising is simply the collected ways of drawing favorable attention to yourself or your products. Since the various tactics are as limitless as the human imagination, we'll only suggest some general ways of accomplishing it for cheap. First of all, recognize that a neighborhood operation should begin with a neighborhood campaign, and that can mean something as simple as door-to-door fliers or even signs up in the neighborhood. Early on, those signs will work better if they offer mystery rather than a bunch of information. Use something like an arrow and the words. Get people curious enough to swing by.If you're not too egotistical about your ads, and are willing to plug products you carry as well as your own store, you can often get aid from manufacturers. That's why some upper-class retail outlets (gourmet and audio shops, for example) often take to putting out their own newsletters, describing their latest product additions. Be sure you get copies, too, of any posters or displays tied to your manufacturers' own promotional drives.
Yellow page advertisements are a possibility, but don't underestimate the cost. If you have to cover a fairly wide area (say, two or three county regions), a medium-sized ad can cost you $1000 to $1500 a month. You also have to deal with long lead-times and relatively long-term contracts. Still, they can't be overlooked.
Television and radio are, naturally, prestige media, but even the smallest areas they target are quite large. Costs vary hugely, from as low as $5 for a thirty second spot on early morning (i.e., 3 am) radio or second-market TV - up to the roughly $2,000,000 a minute which are charged during the Superbowl games, for example. One possibility, if regulations and your needs permit, is the low-power FM transmitters some colleges operate. Some of these only reach the college dorms, but if those form a part of your market, this can be a dirt-cheap way of approaching them.
Newspapers are far older but obviously you've got to decide whether your buyers are readers. Classified ads run around ten dollars per line per day in a medium-large-sized city; you get around a 30% discount if you become a contract advertiser.
Classifieds have two benefits:
1. Anyone can draw them up. You just ask the paper for a form sheet and instructions
2. They can be in the paper and running within a day or so of your turning them in. Regular
ads catch more readers, but are costly, running up to $15-20,000 for a full page in a major newspaper.
Lastly, don't overlook those small "neighborhood" papers which are really only glorified advertising circulars.
Posted on: Thursday, May 15, 2008
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Shoestring ventures are not only the creation of entrepreneurs with few dollars to invest, but are equally the creation of people who can invest more but intentionally choose to start with less because they want to risk less. But even shoestring entrepreneurs can lose a bundle when they lose sight of their objective and begin to make irrational investment decisions.
Typically their investment policy is ill-defined to begin with and totally abandoned once the business is under way. It's easier to throw money rather than objectivity into the cash-hungry start-up. "Unbridled enthusiasm can wreck you financially," admits Pat Dwyer, who parlayed an expected $10,000 investment into a $125,000 loss. Pat's story is one that is all too common amongst new business start ups so be sure to starting calculating losses straight from the starting gates.
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Starting A New Business: Minimize Your Losses
While optimists always ask how much they can make from a venture, realists ask how much they can lose. And the answer, of course, is in how they formulate and control the investment decision. That too is what starting smart is all about.Shoestring ventures are not only the creation of entrepreneurs with few dollars to invest, but are equally the creation of people who can invest more but intentionally choose to start with less because they want to risk less. But even shoestring entrepreneurs can lose a bundle when they lose sight of their objective and begin to make irrational investment decisions.
Typically their investment policy is ill-defined to begin with and totally abandoned once the business is under way. It's easier to throw money rather than objectivity into the cash-hungry start-up. "Unbridled enthusiasm can wreck you financially," admits Pat Dwyer, who parlayed an expected $10,000 investment into a $125,000 loss. Pat's story is one that is all too common amongst new business start ups so be sure to starting calculating losses straight from the starting gates.
Posted on: Sunday, May 11, 2008
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The function of a vacation is clear from the Latin roots of the word vacatio, meaning to be free, to be empty. Yet the most common vacation, spent at or near ones home, is also the worst possible one for building emotional stability. We call it "taking a bath with your clothes on." This is because you will not stop thinking about work or being stimulated by it unless you are well away from it.
Many people won't take vacations because their identity is so tied to their work that they can't imagine themselves without it. John, a real estate financier and workaholic, is a good example of this. Every time he plans a vacation, something comes up at work that forces him to cancel. His identity is too weak for him to feel comfortable on a vacation, so work always takes precedence. He isn't alone. Many people who appear to be wrapped up in their jobs are really just uncomfortable on their own.
Admittedly, during the first few years of starting a business there is often too much work to do and too little revenue. It may not be possible to take a vacation during this time. But the main reason one-person proprietors give for not taking vacations is that there is no way to deal with the business that comes in while they are gone. They fear that their business's momentum will be lost and that customers will begin to view them as unreliable. There are two answers to this: One is to create and use backup support. Another is to plan something to inject new life into your business upon returning, such as marketing events or community parties.
To take a real vacation, get far away from your work geographically and into a different climate, different air, and a different colored sky. Get far away in time as well. Taking four days off to rest is a good idea, but don't call it a vacation. Your mind takes that long to stop thinking about important issues. Two weeks may be an emotional minimum; much shorter than that may not be worthwhile. In fact, too short a vacation may make matters worse if you return without the emotional renewal needed to handle the work that accumulated in your absence. Consider that it takes at least three days to let go of your worries and three more to prepare to return to the work world. So if you take only one week off, you will get only one day of real vacation.
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Take A Vacation From Your Business
Vacations are a longer version of time off. They are among the most effective contributors to emotional stability. As tension and stress accumulate over time, a vacation that offers a complete change of setting and freedom from responsibilities can alleviate many problems. Afterwards you can return to your business with a fresh perspective and full of vigor.The function of a vacation is clear from the Latin roots of the word vacatio, meaning to be free, to be empty. Yet the most common vacation, spent at or near ones home, is also the worst possible one for building emotional stability. We call it "taking a bath with your clothes on." This is because you will not stop thinking about work or being stimulated by it unless you are well away from it.
Many people won't take vacations because their identity is so tied to their work that they can't imagine themselves without it. John, a real estate financier and workaholic, is a good example of this. Every time he plans a vacation, something comes up at work that forces him to cancel. His identity is too weak for him to feel comfortable on a vacation, so work always takes precedence. He isn't alone. Many people who appear to be wrapped up in their jobs are really just uncomfortable on their own.
Admittedly, during the first few years of starting a business there is often too much work to do and too little revenue. It may not be possible to take a vacation during this time. But the main reason one-person proprietors give for not taking vacations is that there is no way to deal with the business that comes in while they are gone. They fear that their business's momentum will be lost and that customers will begin to view them as unreliable. There are two answers to this: One is to create and use backup support. Another is to plan something to inject new life into your business upon returning, such as marketing events or community parties.
To take a real vacation, get far away from your work geographically and into a different climate, different air, and a different colored sky. Get far away in time as well. Taking four days off to rest is a good idea, but don't call it a vacation. Your mind takes that long to stop thinking about important issues. Two weeks may be an emotional minimum; much shorter than that may not be worthwhile. In fact, too short a vacation may make matters worse if you return without the emotional renewal needed to handle the work that accumulated in your absence. Consider that it takes at least three days to let go of your worries and three more to prepare to return to the work world. So if you take only one week off, you will get only one day of real vacation.
Posted on: Saturday, May 10, 2008
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Setting goals is an integral part of choosing the business that's right for you. After all, if your business doesn't meet your personal goals, you probably won't be happy waking up each morning and trying to make the business a success. Sooner or later you'll stop putting forth the effort needed to make the concept work. When setting goals, aim for the following four qualities:
1. Specificity: You have a better chance achieving a goal if it is specific. For example, "Raising capital" isn't a specific goal but "raising $10,000 by July 1st" is on target.
2. Optimism: Be positive when you set your goals. "Being able to pay the bills" is not exactly an inspirational goal. "Achieving financial security" phrases your goal in a more positive manner, thus firing up your energy to attain it.
3. Ego gratification: Face it, many people go into business to satisfy their egos. Owning a business can be very ego-gratifying, especially if you are in a business that is considered glamorous or exciting. You need to decide how important ego gratification is to you and what business best fills that need.
4.Realism: If you set a goal to earn $100,000 a month when you have never earned that much in a year, that goal is unrealistic. Begin with small steps, such as increasing your monthly income by 25 percent. Once your first goal is met, you can reach for larger ones.
Short and long term: Short-term goals are attainable in a period of weeks to a year. Long term goals can be for five, 10 or even 20 years; they should be substantially greater than short-term goals but should still be realistic.
There are several factors to consider when setting goals:
* Income: Many entrepreneurs go into business to achieve financial security. Consider how much money you want to make during your first year of operation and each year thereafter, up to five years.
* Lifestyle: This includes areas such as travel, hours of work, investment of personal assets and geographic location. Are you willing to travel extensively or to move? How many hours are you willing to work? Which assets are you willing to risk?
* Type of work: When setting goals for type of work, you need to determine whether you like working outdoors, in an office, with computers, on the phone, with lots of people, with children and so on.
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Creating Your Business Goals
In addition to evaluating your strengths and weaknesses, it's important to define your business goals. For some people, the goal is the freedom to do what they want when they want, without anyone telling them otherwise. For others, the goal is financial security.Setting goals is an integral part of choosing the business that's right for you. After all, if your business doesn't meet your personal goals, you probably won't be happy waking up each morning and trying to make the business a success. Sooner or later you'll stop putting forth the effort needed to make the concept work. When setting goals, aim for the following four qualities:
1. Specificity: You have a better chance achieving a goal if it is specific. For example, "Raising capital" isn't a specific goal but "raising $10,000 by July 1st" is on target.
2. Optimism: Be positive when you set your goals. "Being able to pay the bills" is not exactly an inspirational goal. "Achieving financial security" phrases your goal in a more positive manner, thus firing up your energy to attain it.
3. Ego gratification: Face it, many people go into business to satisfy their egos. Owning a business can be very ego-gratifying, especially if you are in a business that is considered glamorous or exciting. You need to decide how important ego gratification is to you and what business best fills that need.
4.Realism: If you set a goal to earn $100,000 a month when you have never earned that much in a year, that goal is unrealistic. Begin with small steps, such as increasing your monthly income by 25 percent. Once your first goal is met, you can reach for larger ones.
Short and long term: Short-term goals are attainable in a period of weeks to a year. Long term goals can be for five, 10 or even 20 years; they should be substantially greater than short-term goals but should still be realistic.
There are several factors to consider when setting goals:
* Income: Many entrepreneurs go into business to achieve financial security. Consider how much money you want to make during your first year of operation and each year thereafter, up to five years.
* Lifestyle: This includes areas such as travel, hours of work, investment of personal assets and geographic location. Are you willing to travel extensively or to move? How many hours are you willing to work? Which assets are you willing to risk?
* Type of work: When setting goals for type of work, you need to determine whether you like working outdoors, in an office, with computers, on the phone, with lots of people, with children and so on.
Posted on: Saturday, May 10, 2008
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1. What would you enjoy doing everyday, that could be profitable?
2. Will people pay for this service or the products you want to sell?
3. How much financial backing do you think you can get?
4. What resources can you gather to run a business?
5. How much time and effort can you put into a business without sacrificing other aspects of your life?
Starting up a business means factoring in your interests, a buying market, your financial backing, and your time and dedication. For just a moment, put aside all the research that you'll need to do to determine whether your business venture appears worthwhile. Think about a perfect world in which your business is sure to be a success. Ask yourself the following questions:
1. What is it that you really enjoy doing?
2. What would give you a sense of satisfaction?
3. What type of business could you take pride in?
4. What type of business could you immerse yourself in for fifty sixty, or seventy hours a week?
5. Do you want to run a full-time business or a sideline, part-time business?
6. Do you see yourself in an office? A storefront location? Working from home?.
Design the perfect business scenario for yourself. Of course you probably won't end up with that exact picture, but at least you'll have an idea of what it is you're looking to achieve. If after five years you find yourself in a situation that's close to what you pictured, then you've done very well indeed. After all, since we aren't living in a perfect world, you can't expect the scenario to play out as you envisioned.
People who've become successful in business often forget to look back at their initial dream and realize how close they are. They focus on the 30 percent they haven't accomplished and neglect to stop and look at the 70 percent that they have achieved. If your dream is owning a chain of very successful bakeries in the state and you end up with one successful bakery in your neighborhood, you should take pride in the fact that you've achieved some aspect of your dream. You're not working as a gardener or bookkeeper, doing something that has nothing to do with your love of baking. Nor are you working for someone else. To approach your business dream, start thinking small and realize that most successful big businesses grew step by step.
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How To Choose The Right Business
There are several significant factors that will be part of your decision making process as you set about to find the right business for you:1. What would you enjoy doing everyday, that could be profitable?
2. Will people pay for this service or the products you want to sell?
3. How much financial backing do you think you can get?
4. What resources can you gather to run a business?
5. How much time and effort can you put into a business without sacrificing other aspects of your life?
Starting up a business means factoring in your interests, a buying market, your financial backing, and your time and dedication. For just a moment, put aside all the research that you'll need to do to determine whether your business venture appears worthwhile. Think about a perfect world in which your business is sure to be a success. Ask yourself the following questions:
1. What is it that you really enjoy doing?
2. What would give you a sense of satisfaction?
3. What type of business could you take pride in?
4. What type of business could you immerse yourself in for fifty sixty, or seventy hours a week?
5. Do you want to run a full-time business or a sideline, part-time business?
6. Do you see yourself in an office? A storefront location? Working from home?.
Design the perfect business scenario for yourself. Of course you probably won't end up with that exact picture, but at least you'll have an idea of what it is you're looking to achieve. If after five years you find yourself in a situation that's close to what you pictured, then you've done very well indeed. After all, since we aren't living in a perfect world, you can't expect the scenario to play out as you envisioned.
People who've become successful in business often forget to look back at their initial dream and realize how close they are. They focus on the 30 percent they haven't accomplished and neglect to stop and look at the 70 percent that they have achieved. If your dream is owning a chain of very successful bakeries in the state and you end up with one successful bakery in your neighborhood, you should take pride in the fact that you've achieved some aspect of your dream. You're not working as a gardener or bookkeeper, doing something that has nothing to do with your love of baking. Nor are you working for someone else. To approach your business dream, start thinking small and realize that most successful big businesses grew step by step.
Posted on: Saturday, May 10, 2008
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Perhaps the most amazing aspect of the Internet is that you can communicate with, and do business with, anyone in any part of the world as long as he's connected to the web. Internet Service Providers (ISPs) link you to places around the globe in seconds, and doing business is a couple of clicks away. Therefore, your first customers on a web-based business in Ohio could be from Sydney, Australia, a location you would never have reached through traditional business methods a decade ago.
Additionally, the Internet provides, to some degree, a level playing field between large and small companies. For example, if you put together an excellent looking site working from your basement, and a multi-million dollar company puts together a site working from its own industrial park, someone looking at the two sites on their computer may not see any significant difference.
So, what do you do to build your own web business or utilize the Web to enhance your business? First and foremost, evaluate other Web sites and see which ones you do and do not like. Look at each site with a critical eye. Ask yourself the following questions:
1. Do I like the page layout?
2. Do the products or service jump out at me or are the pages cluttered?
3. Is the site easy to navigate or do I have to click again and again to
find things?
4. Is the content crisp and clear or confusing and poorly written?
5. Is the site current or does it appear out of date?
6. Is there a way to contact the site owner or customer service?
7. How easy is it to buy something from selection through checkout?
8. Are shipping terms concise and easy to understand?
Next you will need to plan out your site. What will be on each page and how will you capture the essence of your business? Look at prominent web sites for an idea of how they display products, present features, and walk you through the checkout process. Planning out a site is like decorating an apartment or arranging a store. You need to figure out exactly where everything should go and how you want potential customers to find each item or service you offer.
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Starting An Online Business
There are two manners of doing business on the Web. You can utilize the Web to expand your bricks-and-mortar business, or you can start an entirely web-based business. Both routes require time and commitment to learning how e-commerce works and what it takes to build and maintain a successful website.Perhaps the most amazing aspect of the Internet is that you can communicate with, and do business with, anyone in any part of the world as long as he's connected to the web. Internet Service Providers (ISPs) link you to places around the globe in seconds, and doing business is a couple of clicks away. Therefore, your first customers on a web-based business in Ohio could be from Sydney, Australia, a location you would never have reached through traditional business methods a decade ago.
Additionally, the Internet provides, to some degree, a level playing field between large and small companies. For example, if you put together an excellent looking site working from your basement, and a multi-million dollar company puts together a site working from its own industrial park, someone looking at the two sites on their computer may not see any significant difference.
So, what do you do to build your own web business or utilize the Web to enhance your business? First and foremost, evaluate other Web sites and see which ones you do and do not like. Look at each site with a critical eye. Ask yourself the following questions:
1. Do I like the page layout?
2. Do the products or service jump out at me or are the pages cluttered?
3. Is the site easy to navigate or do I have to click again and again to
find things?
4. Is the content crisp and clear or confusing and poorly written?
5. Is the site current or does it appear out of date?
6. Is there a way to contact the site owner or customer service?
7. How easy is it to buy something from selection through checkout?
8. Are shipping terms concise and easy to understand?
Next you will need to plan out your site. What will be on each page and how will you capture the essence of your business? Look at prominent web sites for an idea of how they display products, present features, and walk you through the checkout process. Planning out a site is like decorating an apartment or arranging a store. You need to figure out exactly where everything should go and how you want potential customers to find each item or service you offer.
Posted on: Friday, May 09, 2008
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People are enthusiastic when they first think of an idea for their own business. Remember how happy you were when you first talked about your idea? However, after spending time developing an idea, some people begin to change their minds, to question themselves.
This is normal to have doubts. The novelty has worn off. You are now making your dream a reality and hard work is not always exciting. Do not confuse excitement with passion. Just because you are not giddy about your product doesn't mean that you aren't passionate. It just means that you are now grounded in a new reality. You are taking the development of your product seriously. To keep the novelty alive, remember to dream like a child but decide as an adult every step of the way.
The reality check step affirms your commitment to implementing your idea. This step does not measure your excitement about your product, it just provides you with the opportunity to check in with your passion. To make sure that what you are working on connects your heart and your life. .
Only you can determine whether you are passionate about your product. There are no checklists available, no one can delve into your soul and say, "Yes, you are passionate." It's up to you, so be honest with yourself. Does your idea still light a fire in your heart? If so, continue developing it because you will be successful. If it does not, revisit your intent and see how your product can fit into your passion.
Lastly, don't be afraid to abandon an idea that does not fit your personal goals. Working on your idea has already changed you. So what you developed up to now may no longer suit you. Focusing on your intent rather than a specific product may have altered your direction and helped you discover your true passion.
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Commitment: A Key Ingredient For Success
So you have decided to go into business for yourself, have taken care of all of the necessary licenses and paperwork, and are now faced with making your dream happen every morning you wake up. From now on, you need to know that “Commitment” is the one word that will change the way you and others view your business. Until you are committed to your project, there is always a hesitancy in your actions. However, once you are committed, your life will change. Events will occur that will help move you forward. People will come into your life with the knowledge and inspiration you need. Miracles will seemingly happen.People are enthusiastic when they first think of an idea for their own business. Remember how happy you were when you first talked about your idea? However, after spending time developing an idea, some people begin to change their minds, to question themselves.
This is normal to have doubts. The novelty has worn off. You are now making your dream a reality and hard work is not always exciting. Do not confuse excitement with passion. Just because you are not giddy about your product doesn't mean that you aren't passionate. It just means that you are now grounded in a new reality. You are taking the development of your product seriously. To keep the novelty alive, remember to dream like a child but decide as an adult every step of the way.
The reality check step affirms your commitment to implementing your idea. This step does not measure your excitement about your product, it just provides you with the opportunity to check in with your passion. To make sure that what you are working on connects your heart and your life. .
Only you can determine whether you are passionate about your product. There are no checklists available, no one can delve into your soul and say, "Yes, you are passionate." It's up to you, so be honest with yourself. Does your idea still light a fire in your heart? If so, continue developing it because you will be successful. If it does not, revisit your intent and see how your product can fit into your passion.
Lastly, don't be afraid to abandon an idea that does not fit your personal goals. Working on your idea has already changed you. So what you developed up to now may no longer suit you. Focusing on your intent rather than a specific product may have altered your direction and helped you discover your true passion.
Posted on: Friday, May 09, 2008
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2. You could upsell to your customers. When they're at your order page, tell them about a few extra related products you have for sale. They could just add it to their original order.
3. Tell your customers if they refer four customers to your web site, they will receive a full rebate of their purchase price. This will turn one sale into three sales.
4. When you sell a product, give your customers the option of joining an affiliate program so they can make commissions selling your product. This will multiply the sale you just made.
5. Sell the reprint/reproduction rights to your products. You could include an ad on or with the product for other products you sell. You could make sales for the reproduction rights and sales on the back end product.
6. You could cross promote your product with other businesses' products in a package deal. You can include an ad or flyer for other products you sell and have other businesses selling for you.
7. When you ship out or deliver your product, include a coupon for other related products you sell in the package. This will attract them to buy more products from you.
8. Send your customers a catalog of add-on products for the original product they purchased. This could be upgrades, special services, attachments, etc. If they enjoy your product they will buy the extra add-ons.
9. Sell gift certificates for your products. You'll make sales from the purchase of the gift certificate, when the recipient cashes it in. They could also buy other items from your web site.
10. Send your customers free products with their product package. The freebies should have your ad printed on them. It could be bumper stickers, ball caps, t-shirts etc. This will allow other people to see your ad and order.
making money online, marketing
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10 Killer Ways To Multiply Your Sales
1. When you make your first sale, follow-up with the customer. You could follow-up with a "thank you" email and include an advertisement for other products you sell. You could follow-up every few months.2. You could upsell to your customers. When they're at your order page, tell them about a few extra related products you have for sale. They could just add it to their original order.
3. Tell your customers if they refer four customers to your web site, they will receive a full rebate of their purchase price. This will turn one sale into three sales.
4. When you sell a product, give your customers the option of joining an affiliate program so they can make commissions selling your product. This will multiply the sale you just made.
5. Sell the reprint/reproduction rights to your products. You could include an ad on or with the product for other products you sell. You could make sales for the reproduction rights and sales on the back end product.
6. You could cross promote your product with other businesses' products in a package deal. You can include an ad or flyer for other products you sell and have other businesses selling for you.
7. When you ship out or deliver your product, include a coupon for other related products you sell in the package. This will attract them to buy more products from you.
8. Send your customers a catalog of add-on products for the original product they purchased. This could be upgrades, special services, attachments, etc. If they enjoy your product they will buy the extra add-ons.
9. Sell gift certificates for your products. You'll make sales from the purchase of the gift certificate, when the recipient cashes it in. They could also buy other items from your web site.
10. Send your customers free products with their product package. The freebies should have your ad printed on them. It could be bumper stickers, ball caps, t-shirts etc. This will allow other people to see your ad and order.
making money online, marketing
Posted on: Friday, May 09, 2008
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2. Brand your name and business. You can easily do this by just writing articles and submitting them to e-zines or web sites for republishing.
3. Start an auction on your web site. The type of auction could be related to the theme of your site. You'll draw traffic from auctioneers and bidders.
4. Remember to take a little time out of your day or week to brainstorm. New ideas are usually the difference between success and failure.
5. Model other successful business or people. I'm not saying out right copy them, but practice some of the same habits that have made them succeed.
6. Take risks to improve your business. Sometimes businesses don't want to advertise unless it's free, sometimes you have to spend money to get results.
7. Include emotional words in your advertisements. Use ones like love, security, relief, freedom, happy, satisfaction, fun, etc.
8. Ask people online to review your web site. You can use the comments you get to improve your web site or you may turn the reviewer into a customer.
9. Out source part of your workload. You'll save on most employee costs. You could out source your secretarial work, accounting, marketing, etc.
10. Combine a product and service together in a package deal. It could increase your sales. If you're selling a book, offer an hour of consulting with it.
marketing online
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10 Amazing Ways To Jump Start Your Sales
1. Find a strategic business partner. Look for ones that have the same objective. You can trade leads, share marketing info, sell package deals, etc.2. Brand your name and business. You can easily do this by just writing articles and submitting them to e-zines or web sites for republishing.
3. Start an auction on your web site. The type of auction could be related to the theme of your site. You'll draw traffic from auctioneers and bidders.
4. Remember to take a little time out of your day or week to brainstorm. New ideas are usually the difference between success and failure.
5. Model other successful business or people. I'm not saying out right copy them, but practice some of the same habits that have made them succeed.
6. Take risks to improve your business. Sometimes businesses don't want to advertise unless it's free, sometimes you have to spend money to get results.
7. Include emotional words in your advertisements. Use ones like love, security, relief, freedom, happy, satisfaction, fun, etc.
8. Ask people online to review your web site. You can use the comments you get to improve your web site or you may turn the reviewer into a customer.
9. Out source part of your workload. You'll save on most employee costs. You could out source your secretarial work, accounting, marketing, etc.
10. Combine a product and service together in a package deal. It could increase your sales. If you're selling a book, offer an hour of consulting with it.
marketing online
Posted on: Friday, May 09, 2008
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2. Turn part of your web site into a members only web site. Instead of charging for access, use it as a free bonus for one of your products.
3. Add a free classified ad section to your web site. You could then trade banner ads with other web sites that have free classified ad sections.
4. Create two versions of your e-zine so people can choose if they want ads included with it or not. This'll attract the people who hate ads to subscribe.
5. Publish your e-zine only on your web site. Have people subscribe to a "new issue" e-mail reminder. This could really increase your traffic and sales.
6. Sell advertising space in your product package. You could sell inserts, flyers, brochures, booklets, and digital ads for electronic products.
7. Offer daily or weekly visitor bonuses. This will increase your repeat traffic and sales because your visitors will visit regularly to get the visitor bonuses.
8. Allow people to download software or e-books from your web site at no cost. Just ask your visitors in return if they'll refer their friends to your web site.
9. Build up the number of people that join your free affiliate program quickly by temporally offering your product for free to the people that sign up.
10. Negotiate with e-zine publishers to get free or discounted ads by letting them join your affiliate program and earn commissions on the ad you run.
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10 Awesome Ways To Attract More Orders
1. Create a free ebook directory on a specific topic at your web site. People will visit your web site to read the free ebooks and may see your product ad.2. Turn part of your web site into a members only web site. Instead of charging for access, use it as a free bonus for one of your products.
3. Add a free classified ad section to your web site. You could then trade banner ads with other web sites that have free classified ad sections.
4. Create two versions of your e-zine so people can choose if they want ads included with it or not. This'll attract the people who hate ads to subscribe.
5. Publish your e-zine only on your web site. Have people subscribe to a "new issue" e-mail reminder. This could really increase your traffic and sales.
6. Sell advertising space in your product package. You could sell inserts, flyers, brochures, booklets, and digital ads for electronic products.
7. Offer daily or weekly visitor bonuses. This will increase your repeat traffic and sales because your visitors will visit regularly to get the visitor bonuses.
8. Allow people to download software or e-books from your web site at no cost. Just ask your visitors in return if they'll refer their friends to your web site.
9. Build up the number of people that join your free affiliate program quickly by temporally offering your product for free to the people that sign up.
10. Negotiate with e-zine publishers to get free or discounted ads by letting them join your affiliate program and earn commissions on the ad you run.
Posted on: Friday, May 09, 2008
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2. You will become known as an expert on the topics you write about. This will give you and your business extra credibility which will help you compete against your competition.
3. Your article might also be placed on the publisher's home page. If they publish each issue on their home page this will give you some extra exposure.
4. You might get extra exposure if the e-zine publisher archives their e-zine on their site. People might want to read the back issues before they make the decision to subscribe.
5. You will get free advertising. This will allow you to spend your profits on other forms of advertising. You could buy advertisements in other e-zines that don't publish your articles.
6. You might get extra income from people wanting to hire you to write other articles, books, or even ask to speak at seminars. This is a great way to multiply your income.
7. You could allow e-zine publishers to publish your articles in their free e-books. Since people give them away, your advertising could multiply all over the internet.
8. You will get your article published all over the web when you submit it to an e-zine publisher that has a free content directory on their web site. They'll allow their visitors to republish your article.
9. You'll gain people's trust. If they read your article and like it, they won't be as hesitant to buy your product or service. You will then be able to increase your profits.
10. You could get your article guaranteed to run in an e-zine. You could agree to run one of their articles in your e-zine if, in exchange, they run yours in their e-zine. It's a win/win situation.
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10 Benefits Of Submitting Articles To E-zines
1. You'll brand your web site, business and yourself by submitting articles to e-zines. You could include your name, business name, your credentials, web site address and e-mail address in your resource box.2. You will become known as an expert on the topics you write about. This will give you and your business extra credibility which will help you compete against your competition.
3. Your article might also be placed on the publisher's home page. If they publish each issue on their home page this will give you some extra exposure.
4. You might get extra exposure if the e-zine publisher archives their e-zine on their site. People might want to read the back issues before they make the decision to subscribe.
5. You will get free advertising. This will allow you to spend your profits on other forms of advertising. You could buy advertisements in other e-zines that don't publish your articles.
6. You might get extra income from people wanting to hire you to write other articles, books, or even ask to speak at seminars. This is a great way to multiply your income.
7. You could allow e-zine publishers to publish your articles in their free e-books. Since people give them away, your advertising could multiply all over the internet.
8. You will get your article published all over the web when you submit it to an e-zine publisher that has a free content directory on their web site. They'll allow their visitors to republish your article.
9. You'll gain people's trust. If they read your article and like it, they won't be as hesitant to buy your product or service. You will then be able to increase your profits.
10. You could get your article guaranteed to run in an e-zine. You could agree to run one of their articles in your e-zine if, in exchange, they run yours in their e-zine. It's a win/win situation.
Posted on: Friday, May 09, 2008
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is were you either want to repeat a strong benefit
or use a strong close like a free bonus.
2. Publish a free ebook and give it away from your
web site or in your e-zine. This will increase your
traffic, sales and e-zine subscribers.
3. Create multiple streams of income with your web
site. You could sell your own products, join affiliate
programs, sell advertising space, etc.
4. Give your visitors compliments in your ad copy.
This can earn their trust and put them in a good
mood, in return they will be easier to sell too.
5. Create new products or services only if there is
a strong need for them. You won't have anyone to
sell them to if you don't have a market.
6. Sell your backend products to your customers
right after they order. Take them to a "Thank You"
web page that includes other products you sell.
7. Sell a few products on your web site instead of
selling a large amount of products. To many choices
can overwhelm your visitors and they won't buy.
8. Include content and free stuff on your web site
that promote the products you're selling. If they
don't read your ads, they may read your offerings.
9. Remind your visitors that you're human not just
a web site. You could publish information on your
family life, a picture of yourself , a profile, etc.
10. Provide a "Contact Page" on your web site.
Give your visitors as many options to contact you
as possible. This'll add credibility to your business.
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10 Blazing Ways To Sky-Rocket Your Profits
1. Use a "P.S." at the end of your ad copy. Thisis were you either want to repeat a strong benefit
or use a strong close like a free bonus.
2. Publish a free ebook and give it away from your
web site or in your e-zine. This will increase your
traffic, sales and e-zine subscribers.
3. Create multiple streams of income with your web
site. You could sell your own products, join affiliate
programs, sell advertising space, etc.
4. Give your visitors compliments in your ad copy.
This can earn their trust and put them in a good
mood, in return they will be easier to sell too.
5. Create new products or services only if there is
a strong need for them. You won't have anyone to
sell them to if you don't have a market.
6. Sell your backend products to your customers
right after they order. Take them to a "Thank You"
web page that includes other products you sell.
7. Sell a few products on your web site instead of
selling a large amount of products. To many choices
can overwhelm your visitors and they won't buy.
8. Include content and free stuff on your web site
that promote the products you're selling. If they
don't read your ads, they may read your offerings.
9. Remind your visitors that you're human not just
a web site. You could publish information on your
family life, a picture of yourself , a profile, etc.
10. Provide a "Contact Page" on your web site.
Give your visitors as many options to contact you
as possible. This'll add credibility to your business.
Posted on: Friday, May 09, 2008
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2. Join online business associations or clubs. If you join, they will usually list all their members on their web site. It will give your business extra exposure.
3. Utilize a simple form of viral marketing. Write or have someone else write a small report with your ad included on it and allow others to give it away.
4. Improve your business by promoting customer feedback. Tell them you want their honest opinions about your business, good or bad.
5. Design your packaging so it sells your products. Utilize colors and lettering that make your product more attractive to your prospects.
6. Compare your product's guarantee to your main competitors. Find a niche were your can design your guarantee to be more powerful.
7. Try not to assume your audience understands everything in your ad copy. If you have words they may not know the meaning to, define them.
8. Build alliances with other online businesses. You could trade links or ads, create joint venture deals, cross promote your products, etc.
9. Design your web site to be a valuable resource for people. Include original content, links to other interesting web sites, ebooks, software, etc.
10. Compete with the highly branded businesses by practicing good customers service, strong product quality and speedy service.
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10 Blockbuster Ways To Ignite Your Sales
1. Sign-up to win web site awards. When you win, some award sites publish your web site link, name and description on their site.2. Join online business associations or clubs. If you join, they will usually list all their members on their web site. It will give your business extra exposure.
3. Utilize a simple form of viral marketing. Write or have someone else write a small report with your ad included on it and allow others to give it away.
4. Improve your business by promoting customer feedback. Tell them you want their honest opinions about your business, good or bad.
5. Design your packaging so it sells your products. Utilize colors and lettering that make your product more attractive to your prospects.
6. Compare your product's guarantee to your main competitors. Find a niche were your can design your guarantee to be more powerful.
7. Try not to assume your audience understands everything in your ad copy. If you have words they may not know the meaning to, define them.
8. Build alliances with other online businesses. You could trade links or ads, create joint venture deals, cross promote your products, etc.
9. Design your web site to be a valuable resource for people. Include original content, links to other interesting web sites, ebooks, software, etc.
10. Compete with the highly branded businesses by practicing good customers service, strong product quality and speedy service.
Posted on: Friday, May 09, 2008
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2. Increase your ratio of visitors that purchase your product(s). You could change your headline, offer a stronger guarantee, add testimonials, etc.
3. Find out who are your strongest leads for buying
your product by offering a free ezine. The visitors
that are very interested will subscribe to it.
4. Team up with your competition by starting an
association for your specific industry. It could lead
to a profitable partnership with them.
5. Publish an e-zine for your employees. This could
motivate them to do a better job or fill them in on
were your business is headed
6. Search for your business' name in newsgroups
and discussion boards. Some of the comments you
find could help you improve your business
7. Attract people to link to your web site. You could
offer them a discount on the products you sell or
give them free stuff for linking.
8. Develop your own opt in email list by giving your
visitors a reason to give you their e-mail address.
Allow them sign up to free stuff and contests.
9. Create a "PR" web page for your business. List
information that could be considered newsworthy
for e-zines, newspapers, magazines, etc.
10. Give your business and products credibility by
linking to web sites that have written positive stories
about your business.
Post Link
10 Boundless Ways To Anchor Down More Sales
1. Multiply your marketing and advertising efforts on the Internet. You can accomplish this by starting an affiliate program or using viral marketing.2. Increase your ratio of visitors that purchase your product(s). You could change your headline, offer a stronger guarantee, add testimonials, etc.
3. Find out who are your strongest leads for buying
your product by offering a free ezine. The visitors
that are very interested will subscribe to it.
4. Team up with your competition by starting an
association for your specific industry. It could lead
to a profitable partnership with them.
5. Publish an e-zine for your employees. This could
motivate them to do a better job or fill them in on
were your business is headed
6. Search for your business' name in newsgroups
and discussion boards. Some of the comments you
find could help you improve your business
7. Attract people to link to your web site. You could
offer them a discount on the products you sell or
give them free stuff for linking.
8. Develop your own opt in email list by giving your
visitors a reason to give you their e-mail address.
Allow them sign up to free stuff and contests.
9. Create a "PR" web page for your business. List
information that could be considered newsworthy
for e-zines, newspapers, magazines, etc.
10. Give your business and products credibility by
linking to web sites that have written positive stories
about your business.
Posted on: Friday, May 09, 2008
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Almost everyone is publishing a e-zine nowadays
so it's important to give something extra with the
free subscription. You could offer a free gift or
advertising when people subscribe.
2. Provide your visitors with free content. Your
content will be more attractive to your visitors if
it's up-to-date or original. You could also offer
people the option to reprint the content in their
e-zine or web site.
3. Offer a free online directory. The directory
could be full of interesting ebooks, e-zines, web
sites etc. If people find your directory to be a
valuable resource they will visit it over and over.
4. Give your visitors a free ebook. You could
also include your own ad in the ebook and allow
other people to give it away. If you don't want to
take the time to write one, you could ask other
writers permission to use their articles.
5. Hold free online classes or seminars. They
could be held in your web site's chat room. The
idea of "live" information will definitely entice
people to visit your web site. You will become
known as an expert on the topic.
6. Give visitors a free entry into your contest or
sweepstakes. The prizes should be something of
interest or value to your visitors. Most people
who enter will continually revisit your web site to
get the results.
7. Let visitors download free software. It could
be freeware, shareware, demos etc. You could
even turn part of your site into a free software
directory. If you created the software, include
your ad inside and let other people give it away.
8. Offer free online services or utilities from your
web site. They could be search engine submitting,
copy writing proofreading etc. The service or
utility should be helpful to your target audience.
9. Give free consulting to people who visit your
web site. You could offer your knowledge via
e-mail or by telephone. People will consider this
a huge value because consulting fees can be very
expensive.
10. Give your visitors a free membership to your
online club. People want to belong to something,
why not your online club. You could also give
away a free e-zine for club members only.
Post Link
10 Cool Ways To Attract People To Your Web Site
1. Give people a free subscription to your e-zine.Almost everyone is publishing a e-zine nowadays
so it's important to give something extra with the
free subscription. You could offer a free gift or
advertising when people subscribe.
2. Provide your visitors with free content. Your
content will be more attractive to your visitors if
it's up-to-date or original. You could also offer
people the option to reprint the content in their
e-zine or web site.
3. Offer a free online directory. The directory
could be full of interesting ebooks, e-zines, web
sites etc. If people find your directory to be a
valuable resource they will visit it over and over.
4. Give your visitors a free ebook. You could
also include your own ad in the ebook and allow
other people to give it away. If you don't want to
take the time to write one, you could ask other
writers permission to use their articles.
5. Hold free online classes or seminars. They
could be held in your web site's chat room. The
idea of "live" information will definitely entice
people to visit your web site. You will become
known as an expert on the topic.
6. Give visitors a free entry into your contest or
sweepstakes. The prizes should be something of
interest or value to your visitors. Most people
who enter will continually revisit your web site to
get the results.
7. Let visitors download free software. It could
be freeware, shareware, demos etc. You could
even turn part of your site into a free software
directory. If you created the software, include
your ad inside and let other people give it away.
8. Offer free online services or utilities from your
web site. They could be search engine submitting,
copy writing proofreading etc. The service or
utility should be helpful to your target audience.
9. Give free consulting to people who visit your
web site. You could offer your knowledge via
e-mail or by telephone. People will consider this
a huge value because consulting fees can be very
expensive.
10. Give your visitors a free membership to your
online club. People want to belong to something,
why not your online club. You could also give
away a free e-zine for club members only.
Posted on: Friday, May 09, 2008
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If you have a business you should be bartering goods
and services with other businesses. You should try to
trade for something before you buy it. Barter deals
usually require little or no money.
2. Network
Try networking your business with other businesses.
You could trade leads or mailing lists. This will cut
down on your marketing and advertising costs. You
may also try bartering goods and services with them.
3. Wholesale/Bulk
You'll save money buying your business supplies in
bulk quantities. You could get a membership at a
wholesale warehouse or buy them through a mail
order wholesaler. Buy the supplies you are always
running out of.
4. Free Stuff
You should try visiting the thousands of freebie sites
on the internet before buying your business supplies.
You can find free software, graphics, backgrounds,
online business services etc.
5. Borrow/Rent
Have you ever purchased business equipment you
only needed for a small period of time? You could
have just borrowed the equipment from someone
else or rented the equipment from a "rent-all" store.
6. Online/Offline Auctions
You can find lower prices on business supplies and
equipment at online and offline auctions. I'm not
saying all the time, but before you go pay retail for
these items try bidding on them first.
7. Plan Ahead
Make a list of business supplies or equipment you'll
need in the future. Keep an eye out for stores that
have big sales. Purchase the supplies when they go
on sale before you need them.
8. Used Stuff
If your business equipment and supplies don't need
to be new, buy them used. You can find used items
at yard and garage sales, used stores, used stuff
for sale message boards and newsgroups etc.
9. Negotiate
You should always try negotiate a lower price for
any business equipment or supplies. It doesn't hurt
to try. Pretend you are talking to a salesman at a car
lot.
10. Search
You can always be searching for new suppliers for
your business supplies and equipment. Look for
suppliers with lower prices and better quality. Don't
just be satisfied with a few.
Post Link
10 Effective Ways To Reduce Your Business Costs
1. BarterIf you have a business you should be bartering goods
and services with other businesses. You should try to
trade for something before you buy it. Barter deals
usually require little or no money.
2. Network
Try networking your business with other businesses.
You could trade leads or mailing lists. This will cut
down on your marketing and advertising costs. You
may also try bartering goods and services with them.
3. Wholesale/Bulk
You'll save money buying your business supplies in
bulk quantities. You could get a membership at a
wholesale warehouse or buy them through a mail
order wholesaler. Buy the supplies you are always
running out of.
4. Free Stuff
You should try visiting the thousands of freebie sites
on the internet before buying your business supplies.
You can find free software, graphics, backgrounds,
online business services etc.
5. Borrow/Rent
Have you ever purchased business equipment you
only needed for a small period of time? You could
have just borrowed the equipment from someone
else or rented the equipment from a "rent-all" store.
6. Online/Offline Auctions
You can find lower prices on business supplies and
equipment at online and offline auctions. I'm not
saying all the time, but before you go pay retail for
these items try bidding on them first.
7. Plan Ahead
Make a list of business supplies or equipment you'll
need in the future. Keep an eye out for stores that
have big sales. Purchase the supplies when they go
on sale before you need them.
8. Used Stuff
If your business equipment and supplies don't need
to be new, buy them used. You can find used items
at yard and garage sales, used stores, used stuff
for sale message boards and newsgroups etc.
9. Negotiate
You should always try negotiate a lower price for
any business equipment or supplies. It doesn't hurt
to try. Pretend you are talking to a salesman at a car
lot.
10. Search
You can always be searching for new suppliers for
your business supplies and equipment. Look for
suppliers with lower prices and better quality. Don't
just be satisfied with a few.
Posted on: Friday, May 09, 2008
Post Link
of text. Write the ad on a piece of paper, scan it and
publish the ad on your web page. Adding a personal
touch will always increase your sales.
2. Publish a list of famous and respected customers
who have bought from you on your a copy. People
will think that if these people bought from you, they
should also trust your business and purchase your
products. Make sure to get their permission first.
3. Show before and after photos for your products
on your web page copy. Show the problem picture
and then beside it, show the picture of the resolution
to the problem when they use your product.
4. Include an article or review that has been written
about you or your business with your ad copy. This
will show people that your business is respected and
will increase your credibility.
5. When you offer free bonuses in your ad copy, also
list the dollar value beside each bonus. People will
feel they're getting a good deal and it will increase the
value of your product.
6. Hire a famous person to endorse your product or
service. Make sure the person is well known to your
target audience. Include their picture and statements
on your ad copy.
7. Include your own picture on your ad copy. This
will show people that you're not hiding behind your
ad copy and will increase their trust. Also, include
your contact information below the picture and a
brief statement or quote.
8. Tell your potential customers on your ad copy
that you will donate a percentage of their purchase
price to specific charity. This will show them you
really care about the people. They may just buy
your product to donate to the charity.
9. Ask your potential customers plenty of yes and
no questions in your ad copy. The questions should
remind them of their problem and make them think
about what will happen if they don't purchase your
product.
10. Tell your potential customers they will receive a
free prize if they find the five words in your ad copy
that are misspelled or spelled backwards. The longer
you can keep someone reading your copy the greater
chance of them purchasing.
Post Link
10 Eye Popping, Jaw Dropping Ad Copy Secrets
1. Use a hand written letter on your ad copy insteadof text. Write the ad on a piece of paper, scan it and
publish the ad on your web page. Adding a personal
touch will always increase your sales.
2. Publish a list of famous and respected customers
who have bought from you on your a copy. People
will think that if these people bought from you, they
should also trust your business and purchase your
products. Make sure to get their permission first.
3. Show before and after photos for your products
on your web page copy. Show the problem picture
and then beside it, show the picture of the resolution
to the problem when they use your product.
4. Include an article or review that has been written
about you or your business with your ad copy. This
will show people that your business is respected and
will increase your credibility.
5. When you offer free bonuses in your ad copy, also
list the dollar value beside each bonus. People will
feel they're getting a good deal and it will increase the
value of your product.
6. Hire a famous person to endorse your product or
service. Make sure the person is well known to your
target audience. Include their picture and statements
on your ad copy.
7. Include your own picture on your ad copy. This
will show people that you're not hiding behind your
ad copy and will increase their trust. Also, include
your contact information below the picture and a
brief statement or quote.
8. Tell your potential customers on your ad copy
that you will donate a percentage of their purchase
price to specific charity. This will show them you
really care about the people. They may just buy
your product to donate to the charity.
9. Ask your potential customers plenty of yes and
no questions in your ad copy. The questions should
remind them of their problem and make them think
about what will happen if they don't purchase your
product.
10. Tell your potential customers they will receive a
free prize if they find the five words in your ad copy
that are misspelled or spelled backwards. The longer
you can keep someone reading your copy the greater
chance of them purchasing.
Posted on: Friday, May 09, 2008
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use your free product or service in order to multiply
your marketing quickly over the internet. The idea
behind viral marketing is that you include your ad
with the freebie people giveaway or use. Below are
ten high impact viral marketing strategies:
1. Allow people to reprint your articles on their web
site, in their e-zine, newsletter, magazine or ebooks.
Include your resource box and the option for article
reprints at the bottom of each article.
2. Allow people to use any of your freebies as free
bonuses for products or services they sell. Include
your ad on all your freebies.
3. Allow people to use your online discussion board
for their own web site. Some people don't have one.
Just include your banner ad at the top of the board.
4. Allow people to sign up for a free web site on
your server. Since you are giving away the space,
require them to include your banner ad at the top
of the site.
5. Allow people to add their link to your free web
site directory. Just require that they return a link
back to your web site, advertising your directory.
6. Allow people to provide your free online service
to their web site, visitors, or e-zine subscribers.
They could be free e-mail, e-mail consulting, search
engine submissions, etc.
7. Allow people to give away your free software.
Just include your business advertisement inside the
software program.
8. Allow people to give away your free web design
graphics, fonts, templates, etc. Just include your ad
on them or require people to link directly to your
web site.
9. Allow people to place an advertisement in your
free ebook if, in exchange, they give away the
ebook to their web visitors or e-zine subscribers.
10. Allow people to give away your free ebook to
their visitors. Then, their visitors will also give it
away. This will just continue to spread your ad all
over the internet.
Post Link
10 High-Impact Viral Marketing Strategies
Viral Marketing is allowing people to giveaway anduse your free product or service in order to multiply
your marketing quickly over the internet. The idea
behind viral marketing is that you include your ad
with the freebie people giveaway or use. Below are
ten high impact viral marketing strategies:
1. Allow people to reprint your articles on their web
site, in their e-zine, newsletter, magazine or ebooks.
Include your resource box and the option for article
reprints at the bottom of each article.
2. Allow people to use any of your freebies as free
bonuses for products or services they sell. Include
your ad on all your freebies.
3. Allow people to use your online discussion board
for their own web site. Some people don't have one.
Just include your banner ad at the top of the board.
4. Allow people to sign up for a free web site on
your server. Since you are giving away the space,
require them to include your banner ad at the top
of the site.
5. Allow people to add their link to your free web
site directory. Just require that they return a link
back to your web site, advertising your directory.
6. Allow people to provide your free online service
to their web site, visitors, or e-zine subscribers.
They could be free e-mail, e-mail consulting, search
engine submissions, etc.
7. Allow people to give away your free software.
Just include your business advertisement inside the
software program.
8. Allow people to give away your free web design
graphics, fonts, templates, etc. Just include your ad
on them or require people to link directly to your
web site.
9. Allow people to place an advertisement in your
free ebook if, in exchange, they give away the
ebook to their web visitors or e-zine subscribers.
10. Allow people to give away your free ebook to
their visitors. Then, their visitors will also give it
away. This will just continue to spread your ad all
over the internet.
Posted on: Friday, May 09, 2008
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an e-mail digest of everyone's e-mail addresses who
requests information from your autoresponder.
2. Publish a price list of all the products and services
that you offer. You could also include order forms,
product descriptions, and other sales material.
3. Publish free reports in autoresponder format. The
reports should be related to your business or web site.
Giving away free stuff will quickly increase your traffic.
4. Collect vital customer satisfaction information by
publishing a survey in autoresponder format. This type
of information will help you serve them better.
5. Instead of answering every customer question that's
e-mailed to you, publish " Frequently Ask Questions" in
autoresponder format. This will save time and money.
6. You could publish your testimonials or endorsements
in autoresponder format if you don't have the room in
your ad copy. It's more effective to include all of them.
7. Provide back issues of your e-zine archives in auto-
responder format. This will give your subscribers and
web site visitors easy access to them.
8. Publish your entire web site in autoresponder format.
Sometimes visitors don't have enough time read your
entire site. They could print it out and read it offline.
9. You could offer your ebook in autoresponder format.
Your visitors won't have to download it or have the
software to read it right away.
10. You could publish the terms and conditions to any
business transactions in autoresponder format. This
could include return policies, purchases, refunds etc.
Post Link
10 Innovative Ways To Use Your Autoresponder
1. Collect leads with your autoresponder. You will getan e-mail digest of everyone's e-mail addresses who
requests information from your autoresponder.
2. Publish a price list of all the products and services
that you offer. You could also include order forms,
product descriptions, and other sales material.
3. Publish free reports in autoresponder format. The
reports should be related to your business or web site.
Giving away free stuff will quickly increase your traffic.
4. Collect vital customer satisfaction information by
publishing a survey in autoresponder format. This type
of information will help you serve them better.
5. Instead of answering every customer question that's
e-mailed to you, publish " Frequently Ask Questions" in
autoresponder format. This will save time and money.
6. You could publish your testimonials or endorsements
in autoresponder format if you don't have the room in
your ad copy. It's more effective to include all of them.
7. Provide back issues of your e-zine archives in auto-
responder format. This will give your subscribers and
web site visitors easy access to them.
8. Publish your entire web site in autoresponder format.
Sometimes visitors don't have enough time read your
entire site. They could print it out and read it offline.
9. You could offer your ebook in autoresponder format.
Your visitors won't have to download it or have the
software to read it right away.
10. You could publish the terms and conditions to any
business transactions in autoresponder format. This
could include return policies, purchases, refunds etc.
Posted on: Friday, May 09, 2008
Post Link
ad sites only allow you to submit your web site to
one category. This'll allow you to submit it to many.
2. Increase the perceived value of your product by
making your offer scarce. You could use limited
time bonuses, low prices, low quantities, etc.
3. Find out your competitions' weakness and use it
as your "Unique Selling Proposition". It's the reason
why people buy your products and not theirs.
4. Sell your products or services to a specific niche
market. For example, instead of selling your fishing
book to all fisherman, target it toward fly fisherman.
5. Test your advertising and marketing. You'll save
time, money and big headaches promoting the right
offer to the right group of people.
6. Persuade visitors to buy your product by telling
them the future. Tell them what'll happen with their
life in the future if they buy or don't buy.
7. Offer a free trial of your product for a set period
of time. Don't charge or bill them until they decided
to buy it. This'll take away any risk they have.
8. Create other web sites that draw your initial target
audience. Then you can lead your prospects to your
main web site by linking to your other web sites.
9. Inform people about your site or freebie through
e-mail announce lists. You can find them by typing
"e-mail announce lists" in any search engine.
10. Tell your visitors what they can avoid by buying
your product or service will motivate them to buy.
They may want to avoid pain, fear, danger, etc.
Post Link
10 Intriguing Ways To Propel Your Online Sales
1. Add extra subjects to your web site. Most freead sites only allow you to submit your web site to
one category. This'll allow you to submit it to many.
2. Increase the perceived value of your product by
making your offer scarce. You could use limited
time bonuses, low prices, low quantities, etc.
3. Find out your competitions' weakness and use it
as your "Unique Selling Proposition". It's the reason
why people buy your products and not theirs.
4. Sell your products or services to a specific niche
market. For example, instead of selling your fishing
book to all fisherman, target it toward fly fisherman.
5. Test your advertising and marketing. You'll save
time, money and big headaches promoting the right
offer to the right group of people.
6. Persuade visitors to buy your product by telling
them the future. Tell them what'll happen with their
life in the future if they buy or don't buy.
7. Offer a free trial of your product for a set period
of time. Don't charge or bill them until they decided
to buy it. This'll take away any risk they have.
8. Create other web sites that draw your initial target
audience. Then you can lead your prospects to your
main web site by linking to your other web sites.
9. Inform people about your site or freebie through
e-mail announce lists. You can find them by typing
"e-mail announce lists" in any search engine.
10. Tell your visitors what they can avoid by buying
your product or service will motivate them to buy.
They may want to avoid pain, fear, danger, etc.
Posted on: Friday, May 09, 2008
Post Link
should find one benefit your competition doesn't
offer and use it as your main selling point.
2. Design your e-zine so it creates multiple free
advertising streams. Ask readers to forward it to
people they know, offer ad trades, etc.
3. Allow your visitors to subscribe to an update
e-zine. Anytime you make changes to your web
site they can receive an informative e-mail.
4. Focus your articles on information the targeted
readers and e-zine publishers want. They will get
published more often, which means free publicity.
5. Use problems to attract online traffic. Find a
common online problem and use your web site
to solve it. People will visit and see your ads.
6. Have an informative FAQ page at your web site.
Anticipate questions your prospects or visitors
may have; this will help improve your sales ratio.
7. Improve your negotiation skills. This'll improve
your business because you're always negotiating ad
swaps, supply prices, joint ventures, wages, etc.
8. Beat your competition by giving away a similar
product or service that they charge for. It could
be add on products, warranties, servicing, etc.
9. Build a larger online community by giving your
visitors bonuses for participating on your message
boards or chat rooms. Try free products, ads, etc.
10. Instead of starting an affiliate program, start
a referral program. Give people discounts and free
products for referring people to your site.
Post Link
10 Killer Profit Boosters
1. Gain an advantage over your competition. Youshould find one benefit your competition doesn't
offer and use it as your main selling point.
2. Design your e-zine so it creates multiple free
advertising streams. Ask readers to forward it to
people they know, offer ad trades, etc.
3. Allow your visitors to subscribe to an update
e-zine. Anytime you make changes to your web
site they can receive an informative e-mail.
4. Focus your articles on information the targeted
readers and e-zine publishers want. They will get
published more often, which means free publicity.
5. Use problems to attract online traffic. Find a
common online problem and use your web site
to solve it. People will visit and see your ads.
6. Have an informative FAQ page at your web site.
Anticipate questions your prospects or visitors
may have; this will help improve your sales ratio.
7. Improve your negotiation skills. This'll improve
your business because you're always negotiating ad
swaps, supply prices, joint ventures, wages, etc.
8. Beat your competition by giving away a similar
product or service that they charge for. It could
be add on products, warranties, servicing, etc.
9. Build a larger online community by giving your
visitors bonuses for participating on your message
boards or chat rooms. Try free products, ads, etc.
10. Instead of starting an affiliate program, start
a referral program. Give people discounts and free
products for referring people to your site.
Posted on: Friday, May 09, 2008
Post Link
your visitors information they can't find anywhere
else. If you're the only source, they'll visit your site.
2. Give people free software. Most people like to
find good deals on software for their computers. If
the software is free, that is even better.
3. Hold free contests or sweepstakes. Most people
like to win things. If you can fulfill that need, people
will stop by to visit.
4. Provide a free web directory. Create a directory
of web sites on a popular topic that will attract your
target audience.
5. Offer a free e-zine. Most people love to get free
information that's e-mailed to them regularly. This
saves them time and money.
6. Make your web site look professional. You want
to have your own domain name, easy navigation,
attractive graphics, etc.
7. Let people read your ad before they get to your
freebie. When you use free stuff to lure people to
your web site list it below your ad copy.
8. Attract the target audience that would buy your
product or service. A simple way to do this is to
survey your existing customers.
9. Test and improve your ad copy. There are many
people who write an ad and never change it. Make
sure you get the highest possible response rate.
10. Give people an urgency so they buy now. Many
people are interested in your product but they put
off buying it until later and eventually forget about it.
Post Link
10 Killer Ways To Defeat Your Competition
1. Offer free original content. It's important to giveyour visitors information they can't find anywhere
else. If you're the only source, they'll visit your site.
2. Give people free software. Most people like to
find good deals on software for their computers. If
the software is free, that is even better.
3. Hold free contests or sweepstakes. Most people
like to win things. If you can fulfill that need, people
will stop by to visit.
4. Provide a free web directory. Create a directory
of web sites on a popular topic that will attract your
target audience.
5. Offer a free e-zine. Most people love to get free
information that's e-mailed to them regularly. This
saves them time and money.
6. Make your web site look professional. You want
to have your own domain name, easy navigation,
attractive graphics, etc.
7. Let people read your ad before they get to your
freebie. When you use free stuff to lure people to
your web site list it below your ad copy.
8. Attract the target audience that would buy your
product or service. A simple way to do this is to
survey your existing customers.
9. Test and improve your ad copy. There are many
people who write an ad and never change it. Make
sure you get the highest possible response rate.
10. Give people an urgency so they buy now. Many
people are interested in your product but they put
off buying it until later and eventually forget about it.
Posted on: Friday, May 09, 2008
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a utility that can solve a person's problem, people
will definitely visit your web site.
2. Offer a free affiliate/reseller program. When you
offer people a free opportunity to make money they
will line up to visit your web site.
3. Supply news stories related to your site. People
want current news on the topics they are interested
in. You could also include new "how to" articles.
4. Offer your visitors a free community. People like
to have a place were they can have discussions with
others on a particular subject.
5. Make people feel safe when they order. Explain
to them you won't sell their e-mail address and all
their personal information will be kept confidential.
6. Offer free samples or trials of your product. This
will let people experience your product and attract
people to your web site.
7. Make your ad copy attractive. Your ad should
lists benefits before the features. Include guarantees
and testimonials in your ad.
8. Remind people to come back and visit your site.
They usually don't purchase the first time. The more
times they visit, the greater the chance they'll buy.
9. Let people know anything about your business
history. They'll feel more comfortable if they know
who they are buying from.
10. Give people as many ordering options. Accept
credit cards, checks, money orders, and other forms
of electronic payments.
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10 Killer Ways To Keep Your Profits Rolling
1. Give people a free online utility. When you offera utility that can solve a person's problem, people
will definitely visit your web site.
2. Offer a free affiliate/reseller program. When you
offer people a free opportunity to make money they
will line up to visit your web site.
3. Supply news stories related to your site. People
want current news on the topics they are interested
in. You could also include new "how to" articles.
4. Offer your visitors a free community. People like
to have a place were they can have discussions with
others on a particular subject.
5. Make people feel safe when they order. Explain
to them you won't sell their e-mail address and all
their personal information will be kept confidential.
6. Offer free samples or trials of your product. This
will let people experience your product and attract
people to your web site.
7. Make your ad copy attractive. Your ad should
lists benefits before the features. Include guarantees
and testimonials in your ad.
8. Remind people to come back and visit your site.
They usually don't purchase the first time. The more
times they visit, the greater the chance they'll buy.
9. Let people know anything about your business
history. They'll feel more comfortable if they know
who they are buying from.
10. Give people as many ordering options. Accept
credit cards, checks, money orders, and other forms
of electronic payments.
Posted on: Friday, May 09, 2008
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could tell people not to click on your banner ad. For
example "Don't Click Here If You Are Comfortable
With Your Looks"
2. Make your banner ad words as attractive as
possible. Use words like ultimate, powerful, sizzling,
hot, etc. Your words should relate and highlight
your total offer.
3. Offer a discount offer on your banner ad. People
are always looking for good deals. You could offer
a percentage discount, dollar discount, buy one get
one free discount, etc.
4. Use a testimonial on your banner ad. This'll give
people proof they aren't wasting their time clicking
on your banner ad. The testimonial should include
enough information so they understand the offer.
5. You could have a famous and respectable person
on your banner ad representing your product, web
site or service. People will click because they'll trust
them over you.
6. Use a strong guarantee on your banner ad. You
could include the guarantee as a headline for your
offer. It could read double or triple your money back
guarantee, lifetime your money back guarantee, etc.
7. Tell people to click on your banner ad. Newbies
to the internet may net even know they can click on
banners. Just having the phrase "click here" on your
banner will increase your clickthroughs.
8. You could advertise a trial or sample offer. This
will tell people there is no risk or obligation if they
click on your banner ad and try out your product or
service.
9. Tell people the major benefit of your product, web
site or service on your banner ad. It could be benefits
like make money, lose weight, increase energy, save
money, save time, etc.
10. You could advertise a free offer on your banner
ad. People love free stuff. The freebie should relate
to your target audience. If the freebie is attractive
to them they will click.
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10 Killer Ways To Make People Click
1. Use reverse psychology on your banner ads. Youcould tell people not to click on your banner ad. For
example "Don't Click Here If You Are Comfortable
With Your Looks"
2. Make your banner ad words as attractive as
possible. Use words like ultimate, powerful, sizzling,
hot, etc. Your words should relate and highlight
your total offer.
3. Offer a discount offer on your banner ad. People
are always looking for good deals. You could offer
a percentage discount, dollar discount, buy one get
one free discount, etc.
4. Use a testimonial on your banner ad. This'll give
people proof they aren't wasting their time clicking
on your banner ad. The testimonial should include
enough information so they understand the offer.
5. You could have a famous and respectable person
on your banner ad representing your product, web
site or service. People will click because they'll trust
them over you.
6. Use a strong guarantee on your banner ad. You
could include the guarantee as a headline for your
offer. It could read double or triple your money back
guarantee, lifetime your money back guarantee, etc.
7. Tell people to click on your banner ad. Newbies
to the internet may net even know they can click on
banners. Just having the phrase "click here" on your
banner will increase your clickthroughs.
8. You could advertise a trial or sample offer. This
will tell people there is no risk or obligation if they
click on your banner ad and try out your product or
service.
9. Tell people the major benefit of your product, web
site or service on your banner ad. It could be benefits
like make money, lose weight, increase energy, save
money, save time, etc.
10. You could advertise a free offer on your banner
ad. People love free stuff. The freebie should relate
to your target audience. If the freebie is attractive
to them they will click.
Posted on: Friday, May 09, 2008
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Ask people if they would e-mail a picture with their
testimonial. If they don't have one scanned you could
have them send their picture by mail and you could
scan it. This technique will give your testimonials more
credibility.
2. ELECTRONIC SIGNATURES
Most online testimonials you see have text signatures.
You could have people mail their written signature,
scan it, and upload it with their testimonial. People
will feel the testimonial is more official.
3. ONLINE AUDIO
You could record people's testimonials with a mini tape
recorder over the phone, on your answering machine,
or voice mail. Then you could convert the recording
into a online audio file and upload it to your web site.
You can find more information about converting audio
recording's by typing "real audio" at a search engine.
4. POSTCARDS
Have people mail you their testimonial on a postcard,
scan it and upload it to your web site. This will give
people proof that the testimonial isn't fake because
it will have a post mark on it.
5. PROFILES
Ask people to include a profile of themselves with their
testimonial. You could just have them answer some
questions like age, occupation, hobbies, favorite quote,
etc. This will make your testimonials more entertaining
to read.
6. HAND WRITTEN LETTERS
This is similar to the "electronic signature" tip. Scan
and upload the entire written testimonial or letter to
your web site. This will give your testimonials a feel
of realism.
7. RECORDINGS
You could record peoples testimonials over the phone
with a mini tape recorder. Then, take the recording
and record it to an answering machine or voice mail
system. Under each one, include a phone number they
can call to hear the actual testimonial.
8. E-MAIL MESSAGES
When you get e-mail testimonials, publish the entire
e-mail message instead of just the contents. It will be
more believable because it will include the date, time,
subject, who it's from and who it's to.
9. CONTACT INFORMATION
When you get testimonials from people, ask them if
you could include their contact information under the
testimonial. This will allow potential customers to ask
your current customers questions about your product
or service before they buy. Usually, they will trust
them more than you.
10. ONLINE VIDEO
If some of the people who give you testimonials have
a camcorder, ask them to record their testimonial on
video and send it to you. Then you could convert the
video to an online video file and upload it to your site.
You can find more information about converting audio
recording's by typing "real video" at a search engine.
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10 Killer Ways To Make Your Online Testimonials More Believable
1. PICTURESAsk people if they would e-mail a picture with their
testimonial. If they don't have one scanned you could
have them send their picture by mail and you could
scan it. This technique will give your testimonials more
credibility.
2. ELECTRONIC SIGNATURES
Most online testimonials you see have text signatures.
You could have people mail their written signature,
scan it, and upload it with their testimonial. People
will feel the testimonial is more official.
3. ONLINE AUDIO
You could record people's testimonials with a mini tape
recorder over the phone, on your answering machine,
or voice mail. Then you could convert the recording
into a online audio file and upload it to your web site.
You can find more information about converting audio
recording's by typing "real audio" at a search engine.
4. POSTCARDS
Have people mail you their testimonial on a postcard,
scan it and upload it to your web site. This will give
people proof that the testimonial isn't fake because
it will have a post mark on it.
5. PROFILES
Ask people to include a profile of themselves with their
testimonial. You could just have them answer some
questions like age, occupation, hobbies, favorite quote,
etc. This will make your testimonials more entertaining
to read.
6. HAND WRITTEN LETTERS
This is similar to the "electronic signature" tip. Scan
and upload the entire written testimonial or letter to
your web site. This will give your testimonials a feel
of realism.
7. RECORDINGS
You could record peoples testimonials over the phone
with a mini tape recorder. Then, take the recording
and record it to an answering machine or voice mail
system. Under each one, include a phone number they
can call to hear the actual testimonial.
8. E-MAIL MESSAGES
When you get e-mail testimonials, publish the entire
e-mail message instead of just the contents. It will be
more believable because it will include the date, time,
subject, who it's from and who it's to.
9. CONTACT INFORMATION
When you get testimonials from people, ask them if
you could include their contact information under the
testimonial. This will allow potential customers to ask
your current customers questions about your product
or service before they buy. Usually, they will trust
them more than you.
10. ONLINE VIDEO
If some of the people who give you testimonials have
a camcorder, ask them to record their testimonial on
video and send it to you. Then you could convert the
video to an online video file and upload it to your site.
You can find more information about converting audio
recording's by typing "real video" at a search engine.
Posted on: Friday, May 09, 2008
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results, fast delivery, fast ordering, etc. Nowadays,
we usually value our time more than our money.
2. Use the word "guaranteed" in your ad. People
want to be assured they are not risking their hard
earned money buying your product.
3. Use the word "limited" in your ad. People want
to own or receive things that are exclusive or rare
because they are considered to be more valuable.
4. Use the word "easy/simple" in your ad. People
want easy ordering, easy instructions, easy to use,
easy payments, etc.
5. Use the word "testimonial" in your ad. People
want to see believable proof before they buy your
product. It should be reputable and specific proof.
6. Use the word "discount/sale " in your ad. People
want to find bargains. They could be rebates, one
time sales, percentage offers, get one free offers, etc.
7. Use the word "free" in your ad. People want free
incentives before they do business with you. They
could be free books, accessories, services, etc.
8. Use the word "you/your" in your ad. People want
to know that you are talking them. This'll make them
feel important and attract them to read the whole ad.
9. Use the word "important" in your ad. People do
not want to miss important information that could
effect their life. People will stop and take notice.
10. Use the word "new" in your ad. People want
new products or services that will improve their life
like new information, tastes, technology, results, etc.
keywords, articles, ezine, ebooks, sales and marketing
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10 Mind Altering Words That Make People Buy
1. Use the word "fast" in your ad. People want fastresults, fast delivery, fast ordering, etc. Nowadays,
we usually value our time more than our money.
2. Use the word "guaranteed" in your ad. People
want to be assured they are not risking their hard
earned money buying your product.
3. Use the word "limited" in your ad. People want
to own or receive things that are exclusive or rare
because they are considered to be more valuable.
4. Use the word "easy/simple" in your ad. People
want easy ordering, easy instructions, easy to use,
easy payments, etc.
5. Use the word "testimonial" in your ad. People
want to see believable proof before they buy your
product. It should be reputable and specific proof.
6. Use the word "discount/sale " in your ad. People
want to find bargains. They could be rebates, one
time sales, percentage offers, get one free offers, etc.
7. Use the word "free" in your ad. People want free
incentives before they do business with you. They
could be free books, accessories, services, etc.
8. Use the word "you/your" in your ad. People want
to know that you are talking them. This'll make them
feel important and attract them to read the whole ad.
9. Use the word "important" in your ad. People do
not want to miss important information that could
effect their life. People will stop and take notice.
10. Use the word "new" in your ad. People want
new products or services that will improve their life
like new information, tastes, technology, results, etc.
keywords, articles, ezine, ebooks, sales and marketing
Posted on: Friday, May 09, 2008
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want to start their own business, get a higher paying
job or invest in the stock market. This will make
them feel successful.
2. People want to save money. They may want to
invest for the future or save for a big purchase.
This will make them feel more secure.
3. People want to save time. They may want to
work less and spend time enjoying life's pleasures.
This will make them feel more relaxed.
4. People want to look better. They may want to
lose weight, tone their body, or improve their facial
features. This will make them feel more attractive.
5. People want to learn something new. They may
want to learn how to change their car oil or build a
deck. This will make them feel more intelligent.
6. People want to live longer. They may want to
get in shape, eat better or gain extra energy. This
will make them feel healthier.
7. People want to be comfortable. They may want
to relive aches and pains or want to sleep in a more
comfortable bed. This will make them feel
relieved.
8. People want to be loved. They may not want to
be lonely anymore or want to start dating again.
This will make them feel wanted.
9. People want to be popular. They may want to
be a famous celebrity or be more popular in
school. This will make them feel praised and
admired.
10. People want to gain pleasure. They may want
satisfy their appetite or sexual desires. This will
make them feel more fulfilled.
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10 Motivational Triggers That Make People Buy
1. People want to make more money. They maywant to start their own business, get a higher paying
job or invest in the stock market. This will make
them feel successful.
2. People want to save money. They may want to
invest for the future or save for a big purchase.
This will make them feel more secure.
3. People want to save time. They may want to
work less and spend time enjoying life's pleasures.
This will make them feel more relaxed.
4. People want to look better. They may want to
lose weight, tone their body, or improve their facial
features. This will make them feel more attractive.
5. People want to learn something new. They may
want to learn how to change their car oil or build a
deck. This will make them feel more intelligent.
6. People want to live longer. They may want to
get in shape, eat better or gain extra energy. This
will make them feel healthier.
7. People want to be comfortable. They may want
to relive aches and pains or want to sleep in a more
comfortable bed. This will make them feel
relieved.
8. People want to be loved. They may not want to
be lonely anymore or want to start dating again.
This will make them feel wanted.
9. People want to be popular. They may want to
be a famous celebrity or be more popular in
school. This will make them feel praised and
admired.
10. People want to gain pleasure. They may want
satisfy their appetite or sexual desires. This will
make them feel more fulfilled.
Posted on: Friday, May 09, 2008
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what will happen if they buy your product. Use
your most powerful benefit as the example.
2. You could end your ad copy by telling people
what will happen if they don't buy your product. Use
a problem that they won't be able to solve without it.
3. You could end your ad copy with a question
they will always say yes too. They then will be used
to saying yes when you ask them to order.
4. You could end your ad copy with a short review
of your whole ad. Repeat all the major benefits and
features they will receive.
5. You could end your ad copy with a deadline.
Tell them it's a limited time offer and they need to
order by a specific date.
6. You could end your ad copy with a powerful
guarantee. Give them a lifetime or triple your
money back guarantee.
7. You could end your ad copy with a testimonial.
Use one or two of your customers' testimonials
that is believable and includes specific results.
8. You could end your ad copy with a free bonus.
When you give them a free bonus it increases the
product's perceived value.
9. You could end your ad copy with a discounted
price. Just list your regular price and then offer a
discounted price off the order right now.
10. You could end your ad copy with a free sample
or trial of your product. If your ad didn't attract them
to buy, maybe a free sample or trial would.
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10 Order Pulling Ways To End Your Ad Copy
1. You could end your ad copy by telling peoplewhat will happen if they buy your product. Use
your most powerful benefit as the example.
2. You could end your ad copy by telling people
what will happen if they don't buy your product. Use
a problem that they won't be able to solve without it.
3. You could end your ad copy with a question
they will always say yes too. They then will be used
to saying yes when you ask them to order.
4. You could end your ad copy with a short review
of your whole ad. Repeat all the major benefits and
features they will receive.
5. You could end your ad copy with a deadline.
Tell them it's a limited time offer and they need to
order by a specific date.
6. You could end your ad copy with a powerful
guarantee. Give them a lifetime or triple your
money back guarantee.
7. You could end your ad copy with a testimonial.
Use one or two of your customers' testimonials
that is believable and includes specific results.
8. You could end your ad copy with a free bonus.
When you give them a free bonus it increases the
product's perceived value.
9. You could end your ad copy with a discounted
price. Just list your regular price and then offer a
discounted price off the order right now.
10. You could end your ad copy with a free sample
or trial of your product. If your ad didn't attract them
to buy, maybe a free sample or trial would.
Posted on: Friday, May 09, 2008
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They'll begin to trust you and get to know you on a
more personal level. People will purchase products
quicker from somebody they already know and trust.
2. People will revisit your web site to participate on
your discussion board or chat room. They will meet
other people with similar interests and your web site
will become a hang out were they can chat.
3. You can learn important information about your
visitors by reading the conversations they have. They
may chat about your web site or products. With this
information you could learn to market your products
more effectively.
4. You could answer the questions your visitors ask
in your online communities. You'll become known as
an expert by giving the answers to their questions.
This will give you and your business more credibility.
5. You could teach a free online class using your chat
room. This will give you an expert status and increase
traffic to your web site by offering the free class.
6. When your discussion board or chat room becomes
popular, you could sell advertising space on them. This
will give you an extra income stream for your web site.
7. You can network with other businesses by having
a chat room or discussion board. You could exchange
business ideas, leads, advertising, etc.
8. You could allow other web sites who don't have
a discussion board or chat room to use yours. You
will get free advertising by allowing them to link to
your online community.
9. When you have a discussion board or chat room
you can get free advertising by listing them in online
community directories. You can also join web rings
with similar discussion topics.
10. You can make money by advertising your own
products and services on your discussion board or
chat room. You could also join other people's affiliate
programs and make commissions advertising them.
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10 Profitable Reasons To Add A Discussion Board Or Chat Room To Your Web Site
1. You'll be able to communicate with your visitors.They'll begin to trust you and get to know you on a
more personal level. People will purchase products
quicker from somebody they already know and trust.
2. People will revisit your web site to participate on
your discussion board or chat room. They will meet
other people with similar interests and your web site
will become a hang out were they can chat.
3. You can learn important information about your
visitors by reading the conversations they have. They
may chat about your web site or products. With this
information you could learn to market your products
more effectively.
4. You could answer the questions your visitors ask
in your online communities. You'll become known as
an expert by giving the answers to their questions.
This will give you and your business more credibility.
5. You could teach a free online class using your chat
room. This will give you an expert status and increase
traffic to your web site by offering the free class.
6. When your discussion board or chat room becomes
popular, you could sell advertising space on them. This
will give you an extra income stream for your web site.
7. You can network with other businesses by having
a chat room or discussion board. You could exchange
business ideas, leads, advertising, etc.
8. You could allow other web sites who don't have
a discussion board or chat room to use yours. You
will get free advertising by allowing them to link to
your online community.
9. When you have a discussion board or chat room
you can get free advertising by listing them in online
community directories. You can also join web rings
with similar discussion topics.
10. You can make money by advertising your own
products and services on your discussion board or
chat room. You could also join other people's affiliate
programs and make commissions advertising them.
Posted on: Friday, May 09, 2008
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join together for a set period of time. The businesses,
usually, are not in direct competition, but have similar
products or services that are directed toward the
same target audience. Below are ten reasons to
create a strategic alliance.
1. You could offer your customers a larger variety of
products or services. This will allow you to spend
less time and money developing new products to sell.
2. Your number of sales people will increase because
you're combining with other business. You won't have
spend to time and money hiring new employees.
3. Your marketing and advertising budget will increase.
When you form a strategic alliance with other businesses
you both will share the advertising and marketing costs.
4. You can now offer your existing customers more
back-end and upsell products. This will increase your
sales and profits.
5. Your business will gain a larger number of skilled
people working on the same project. You will gain
the knowledge of the other businesses employees.
6. You will be able to beat your competition by selling
to a larger target audience. You will also increase the
total number of existing customers you can sell your
products and services to.
7. You can exchange endorsements with your alliance
partners. You'll add more credibility to your business
and gain your potential customers trust to buy.
8. You can expand your business more rapidly. You
can develop new products and services faster with
a larger work force.
9. You'll be able to solve your customer's problems
faster with a larger base of customer service people.
You'll also learn new ways to improve your customer
service from your alliance partners.
10. You'll have a larger number of "strategic thinking"
people. This will allow both businesses to come up
with profitable business ideas quicker than before.
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10 Reasons To Form A Strategic Business Alliance
A strategic alliance is when two or more businessesjoin together for a set period of time. The businesses,
usually, are not in direct competition, but have similar
products or services that are directed toward the
same target audience. Below are ten reasons to
create a strategic alliance.
1. You could offer your customers a larger variety of
products or services. This will allow you to spend
less time and money developing new products to sell.
2. Your number of sales people will increase because
you're combining with other business. You won't have
spend to time and money hiring new employees.
3. Your marketing and advertising budget will increase.
When you form a strategic alliance with other businesses
you both will share the advertising and marketing costs.
4. You can now offer your existing customers more
back-end and upsell products. This will increase your
sales and profits.
5. Your business will gain a larger number of skilled
people working on the same project. You will gain
the knowledge of the other businesses employees.
6. You will be able to beat your competition by selling
to a larger target audience. You will also increase the
total number of existing customers you can sell your
products and services to.
7. You can exchange endorsements with your alliance
partners. You'll add more credibility to your business
and gain your potential customers trust to buy.
8. You can expand your business more rapidly. You
can develop new products and services faster with
a larger work force.
9. You'll be able to solve your customer's problems
faster with a larger base of customer service people.
You'll also learn new ways to improve your customer
service from your alliance partners.
10. You'll have a larger number of "strategic thinking"
people. This will allow both businesses to come up
with profitable business ideas quicker than before.
Posted on: Friday, May 09, 2008
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Remind people that they are ordering through a secure
server. Tell them you won't sell their e-mail address
and all their information will be kept confidential.
2. You don't make your ad copy attractive. Your ad
lists features instead of benefits. The headline does
not attract at your target audience. You don't list any
testimonials or guarantees included in your ad.
3. You don't remind people to come back and visit.
People usually don't purchase the first time they visit.
The more times they visit your site, the greater the
chance they will buy. The most effective way is to give
them a free subscription to your e-zine.
4. You don't let people know anything about your
business. They will feel more comfortable if they know
who they are buying from. Publish a section called
"About Us" on your web site. Include your business
history, profile of employees, contact information etc.
5. You don't give people as many ordering options as
possible. Accept credit cards, checks, money orders,
and other forms of electronic payments. Take orders
by phone, e-mail, web site, fax, mail, etc.
6. You don't make your web site look professional.
You want to have your own domain name. Your web
site should be easy to navigate through. The graphics
should be related to the theme of your web site.
7. You don't let people read your ad before they get
your freebie. When you use free stuff to lure people
to your web site include it below your ad copy or on
another web page. If you list the freebie above your
ad they may never look to see what you're selling.
8. You don't attract the target audience that would
buy your product or service. A simple way to do
this is to survey your existing customers to see what
attracted them to buy. This information will help
you improve your target marketing and advertising.
9. You don't test and improve your ad copy. There
are many people who write an ad copy and never
change it. You have to continually test and improve
your ad copy to get the highest possible response
rate.
10. You don't give people any urgency to buy now.
Many people are interested in your product but they
put off buying it till later and eventually forget about
it. Entice them to buy now with a freebie or discount
and include a deadline date when the offer ends.
making money online, ebooks, marketing online
Post Link
10 Reasons Why People Don't Buy From You
1. You don't make people feel safe when they order.Remind people that they are ordering through a secure
server. Tell them you won't sell their e-mail address
and all their information will be kept confidential.
2. You don't make your ad copy attractive. Your ad
lists features instead of benefits. The headline does
not attract at your target audience. You don't list any
testimonials or guarantees included in your ad.
3. You don't remind people to come back and visit.
People usually don't purchase the first time they visit.
The more times they visit your site, the greater the
chance they will buy. The most effective way is to give
them a free subscription to your e-zine.
4. You don't let people know anything about your
business. They will feel more comfortable if they know
who they are buying from. Publish a section called
"About Us" on your web site. Include your business
history, profile of employees, contact information etc.
5. You don't give people as many ordering options as
possible. Accept credit cards, checks, money orders,
and other forms of electronic payments. Take orders
by phone, e-mail, web site, fax, mail, etc.
6. You don't make your web site look professional.
You want to have your own domain name. Your web
site should be easy to navigate through. The graphics
should be related to the theme of your web site.
7. You don't let people read your ad before they get
your freebie. When you use free stuff to lure people
to your web site include it below your ad copy or on
another web page. If you list the freebie above your
ad they may never look to see what you're selling.
8. You don't attract the target audience that would
buy your product or service. A simple way to do
this is to survey your existing customers to see what
attracted them to buy. This information will help
you improve your target marketing and advertising.
9. You don't test and improve your ad copy. There
are many people who write an ad copy and never
change it. You have to continually test and improve
your ad copy to get the highest possible response
rate.
10. You don't give people any urgency to buy now.
Many people are interested in your product but they
put off buying it till later and eventually forget about
it. Entice them to buy now with a freebie or discount
and include a deadline date when the offer ends.
making money online, ebooks, marketing online
Posted on: Friday, May 09, 2008
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to give your visitors information they can't find any-
where else. If you're the only source for a certain type
of information, people will flock to your web site.
2. You don't offer free software. Most people like
to find good deals on software for their computers. If
the software is free, that is even better.
3. You don't offer a free contest or sweepstakes. It's
a fact, people like to win things. If you can fulfill that
need, people will stop by to visit.
4. You don't offer a free directory. Create a directory
of web sites on a particular topic that is related to your
target audience. People will visit because they will find
what they're looking for, all in one place.
5. You don't offer a free e-zine. Most people love to
get free information that they're interested in emailed
to them on a regular basis. This saves them time and
money.
6. You don't offer a free community. People like to
have a place were they can have discussions with
others on a particular subject. You could add a chat
room or message board to your web site.
7. You don't offer a free affiliate program. One of
people's basic needs to survive is money. When you
offer them a free opportunity to make money they'll
line up to visit your web site.
8. You don't offer a free online utility. When you offer
a utility that can solve a problem, people will visit your
web site. The utility could be a free autoresponder,
e-mail account, search engine submission, etc.
9. You don't offer free current information. Supply
news stories related to your web site. People want
up-to-date news on the topics they are interested in.
They will also be interested in visiting your web site.
10. You don't offer free samples of your product
or service. Have you ever been to a store and you
jumped at the chance to get a free sample of food?
This same concept will also attract people to visit
your web site.
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10 Reasons Why People Don't Visit Your Web Site
1. You don't offer free original content. It's importantto give your visitors information they can't find any-
where else. If you're the only source for a certain type
of information, people will flock to your web site.
2. You don't offer free software. Most people like
to find good deals on software for their computers. If
the software is free, that is even better.
3. You don't offer a free contest or sweepstakes. It's
a fact, people like to win things. If you can fulfill that
need, people will stop by to visit.
4. You don't offer a free directory. Create a directory
of web sites on a particular topic that is related to your
target audience. People will visit because they will find
what they're looking for, all in one place.
5. You don't offer a free e-zine. Most people love to
get free information that they're interested in emailed
to them on a regular basis. This saves them time and
money.
6. You don't offer a free community. People like to
have a place were they can have discussions with
others on a particular subject. You could add a chat
room or message board to your web site.
7. You don't offer a free affiliate program. One of
people's basic needs to survive is money. When you
offer them a free opportunity to make money they'll
line up to visit your web site.
8. You don't offer a free online utility. When you offer
a utility that can solve a problem, people will visit your
web site. The utility could be a free autoresponder,
e-mail account, search engine submission, etc.
9. You don't offer free current information. Supply
news stories related to your web site. People want
up-to-date news on the topics they are interested in.
They will also be interested in visiting your web site.
10. You don't offer free samples of your product
or service. Have you ever been to a store and you
jumped at the chance to get a free sample of food?
This same concept will also attract people to visit
your web site.
Posted on: Friday, May 09, 2008
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You could make money selling other people the rights
to reproduce and sell the product. People are always
looking for new products to sell.
2. Giveaway the product for free from your web site.
Just because it won't sell doesn't mean people won't
visit your web site to get it for free. They may see
another product you sell and buy that one.
3. Try auctioning off the product at an online auction.
You may make part of your investment back. If you're
lucky, you may even make a profit because people
sometimes get into bidding wars and will bid a higher
price than the product is worth.
4. Use the product as a free bonus for another product
you sell. This will increase the perceived value of the
product you're selling. People will feel they're receiving
more for less.
5. Contact businesses with the same target market and
see if they would be interested in using your product as
a free bonus for their product. You could place your ad
on the product and get free advertising.
6. Sell your product to businesses at wholesale cost as
a promotional product. Businesses are always looking
for products they can giveaway to their customers with
their advertising on the product. You could make part
of your investment back.
7. Barter your product to other businesses for things
you need for your own business. You could trade for
their products or services. This will save you money
and help make up for your profit loss.
8. You could create an online contest so people could
win your product. This will attract traffic to your web
site. You also could get free advertising by listing it on
online contest directories.
9. If you decide to giveaway the product for free, allow
other people to giveaway the product for free. Place
your web site ad on the product. This will spread your
advertising and attract even more people to your site.
10. Ask businesses with the same target audience if
they would be interested in combining your product
with their product. You could then sell them together
as a package deal and split the profits. You may have
better results selling your product this way.
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10 Resourceful Things You Can Do With A Product That Doesn't Sell
1. Sell the reprint/reproduction rights to the product.You could make money selling other people the rights
to reproduce and sell the product. People are always
looking for new products to sell.
2. Giveaway the product for free from your web site.
Just because it won't sell doesn't mean people won't
visit your web site to get it for free. They may see
another product you sell and buy that one.
3. Try auctioning off the product at an online auction.
You may make part of your investment back. If you're
lucky, you may even make a profit because people
sometimes get into bidding wars and will bid a higher
price than the product is worth.
4. Use the product as a free bonus for another product
you sell. This will increase the perceived value of the
product you're selling. People will feel they're receiving
more for less.
5. Contact businesses with the same target market and
see if they would be interested in using your product as
a free bonus for their product. You could place your ad
on the product and get free advertising.
6. Sell your product to businesses at wholesale cost as
a promotional product. Businesses are always looking
for products they can giveaway to their customers with
their advertising on the product. You could make part
of your investment back.
7. Barter your product to other businesses for things
you need for your own business. You could trade for
their products or services. This will save you money
and help make up for your profit loss.
8. You could create an online contest so people could
win your product. This will attract traffic to your web
site. You also could get free advertising by listing it on
online contest directories.
9. If you decide to giveaway the product for free, allow
other people to giveaway the product for free. Place
your web site ad on the product. This will spread your
advertising and attract even more people to your site.
10. Ask businesses with the same target audience if
they would be interested in combining your product
with their product. You could then sell them together
as a package deal and split the profits. You may have
better results selling your product this way.
Posted on: Friday, May 09, 2008
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your potential customers a special offer. It could be
trial offers, discounts, purchase awards, etc. Below
are ten sizzling offers you could use to sell your
products like crazy.
1. You could offer your potential customers a free
sample of your product. If the sample proves what
you claim, there is a high chance they will buy it.
2. You could give your potential customers a free
trial of your product or service. Tell them you won't
bill them for 30 days.
3. You could offer your potential customers a rebate
after they buy your product or service. They will feel
they are getting a good deal.
4. You could offer your potential customers a monthly
payment plan. Tell them they can pay for your product
or service with three easy monthly payments.
5. You could reward your potential customers if they
buy a specific number of products. Tell them if they
buy 3 or more products, they will get one free.
6. You could reward your potential customers if they
spend over a specific dollar amount. Tell them if they
spend over $100, they get a 10% discount.
7. You could hold a holiday sale for your potential
customers. Tell them everything on your web site is
discounted up to 50% on Thanksgiving Day.
8. You could hold a buy one get one free sale for your
potential customers. Tell them if they buy one product,
they get another product for free at the same value.
9. You could hold a special $1 sale for your potential
customers. They'll come to your web site to buy your
product for only a dollar, but may buy other products.
10. You could offer your potential customers a bonus
coupon when they buy one of your products. It could
be a coupon for another product you sell.
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10 Sizzling Offers That Sell Like Crazy
One of the best way to increase your sales is to offeryour potential customers a special offer. It could be
trial offers, discounts, purchase awards, etc. Below
are ten sizzling offers you could use to sell your
products like crazy.
1. You could offer your potential customers a free
sample of your product. If the sample proves what
you claim, there is a high chance they will buy it.
2. You could give your potential customers a free
trial of your product or service. Tell them you won't
bill them for 30 days.
3. You could offer your potential customers a rebate
after they buy your product or service. They will feel
they are getting a good deal.
4. You could offer your potential customers a monthly
payment plan. Tell them they can pay for your product
or service with three easy monthly payments.
5. You could reward your potential customers if they
buy a specific number of products. Tell them if they
buy 3 or more products, they will get one free.
6. You could reward your potential customers if they
spend over a specific dollar amount. Tell them if they
spend over $100, they get a 10% discount.
7. You could hold a holiday sale for your potential
customers. Tell them everything on your web site is
discounted up to 50% on Thanksgiving Day.
8. You could hold a buy one get one free sale for your
potential customers. Tell them if they buy one product,
they get another product for free at the same value.
9. You could hold a special $1 sale for your potential
customers. They'll come to your web site to buy your
product for only a dollar, but may buy other products.
10. You could offer your potential customers a bonus
coupon when they buy one of your products. It could
be a coupon for another product you sell.
Posted on: Friday, May 09, 2008
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bookmark your web site. They may see your web site
listed in their bookmarks and visit again. You should
also give then a good reason to bookmark your site.
For example tell them you add new content everyday.
2 "Subscribe To Our Free E-zine" Tell your visitors to
subscribe to your e-zine. When they subscribe you'll
capture their e-mail address. Every time they read
your e-zine, it will remind them to return to your site.
3." Participate On Our Discussion Board" Ask your
visitors to participate on your online discussion board.
By participating they will meet other people. By
meeting other people, they will revisit your web site
on a regular basis to stay in contact with them.
4. "Sign Our Guestbook" Ask your visitors to sign your
guest book. When people sign your guestbook you may
get valuable feedback or constructive criticism on how
to improve your web site. This may help you increase
traffic to your web site.
5. "Use Our Free Content On Your Site Or In Your
E-zine" Allow your visitors to use your articles on
their own web site or in their e-zine. Just ask them to
include your resource box. This will spread your
advertising all over the internet.
6. "Refer This Our Web Site To A Friend" Ask your
visitors to refer your web site to a friend(s). They may
know someone that would benefit from visiting your
web site.
7. "Fill Out Our Online Survey" Ask visitors to fill out
your online survey or questionnaire. You could use it
to get valuable feedback on ways to improve your web
site to increase traffic.
8. "Enter Our Contests" Ask your visitors to enter your
online contest or sweepstakes. People love to win stuff,
and they will visit your web site to try.
9. "Give Away Our Freebie To Your Visitors" Allow
your visitors to give away your online freebies to people
that visit your web site. Include your ad on the freebie
and those freebies will multiply your traffic.
10 "Join Our Affiliate Program" Allow your visitors to
make money selling your products or services. This
will increase your traffic because they will link to your
web site.
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10 Sure-Fire Phrases That Will Increase Your Traffic
1 "Bookmark This Web Site Now" Tell your visitors tobookmark your web site. They may see your web site
listed in their bookmarks and visit again. You should
also give then a good reason to bookmark your site.
For example tell them you add new content everyday.
2 "Subscribe To Our Free E-zine" Tell your visitors to
subscribe to your e-zine. When they subscribe you'll
capture their e-mail address. Every time they read
your e-zine, it will remind them to return to your site.
3." Participate On Our Discussion Board" Ask your
visitors to participate on your online discussion board.
By participating they will meet other people. By
meeting other people, they will revisit your web site
on a regular basis to stay in contact with them.
4. "Sign Our Guestbook" Ask your visitors to sign your
guest book. When people sign your guestbook you may
get valuable feedback or constructive criticism on how
to improve your web site. This may help you increase
traffic to your web site.
5. "Use Our Free Content On Your Site Or In Your
E-zine" Allow your visitors to use your articles on
their own web site or in their e-zine. Just ask them to
include your resource box. This will spread your
advertising all over the internet.
6. "Refer This Our Web Site To A Friend" Ask your
visitors to refer your web site to a friend(s). They may
know someone that would benefit from visiting your
web site.
7. "Fill Out Our Online Survey" Ask visitors to fill out
your online survey or questionnaire. You could use it
to get valuable feedback on ways to improve your web
site to increase traffic.
8. "Enter Our Contests" Ask your visitors to enter your
online contest or sweepstakes. People love to win stuff,
and they will visit your web site to try.
9. "Give Away Our Freebie To Your Visitors" Allow
your visitors to give away your online freebies to people
that visit your web site. Include your ad on the freebie
and those freebies will multiply your traffic.
10 "Join Our Affiliate Program" Allow your visitors to
make money selling your products or services. This
will increase your traffic because they will link to your
web site.
Posted on: Friday, May 09, 2008
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show people that you're not hiding behind your web
site and you're not afraid to backup your product.
2. List how many famous or respected people have
purchased your product in your ad. These people
should be fairly known by your target audience.
3. Publish the results of any tests your product has
passed in your ad. Your product may have passed
a durability test, safety test, quality test, etc.
4. Publish the results of any positive surveys you've
taken from your customers in your ad. Just survey
your current customers and list the results.
5. List any publications that have written about your
business in your ad. It could be a product review,
on a top ten list, an article, etc.
6. List any related books that you've written in your
ad. When you list a book(s) you've wrote, it gives
you credibility because it shows you're an expert.
7. Have a professional looking web site to publish
your ad on. When people visit your site and it looks
unprofessional, they'll relate that to your product.
8. Publish any endorsements from famous people in
your ad. Some people will think if a famous person,
enjoys your product, so will they.
9. Use a money back guarantee in your ad. This
will remove the risk from your potential customers
and show them that you stand behind your product.
10. Provide testimonials from satisfied customers in
your ad. The testimonials should include specific
and believable results you customers have received.
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10 Tips For Writing A Highly Persuasive Ad
1. Publish a picture of yourself in your ad. This willshow people that you're not hiding behind your web
site and you're not afraid to backup your product.
2. List how many famous or respected people have
purchased your product in your ad. These people
should be fairly known by your target audience.
3. Publish the results of any tests your product has
passed in your ad. Your product may have passed
a durability test, safety test, quality test, etc.
4. Publish the results of any positive surveys you've
taken from your customers in your ad. Just survey
your current customers and list the results.
5. List any publications that have written about your
business in your ad. It could be a product review,
on a top ten list, an article, etc.
6. List any related books that you've written in your
ad. When you list a book(s) you've wrote, it gives
you credibility because it shows you're an expert.
7. Have a professional looking web site to publish
your ad on. When people visit your site and it looks
unprofessional, they'll relate that to your product.
8. Publish any endorsements from famous people in
your ad. Some people will think if a famous person,
enjoys your product, so will they.
9. Use a money back guarantee in your ad. This
will remove the risk from your potential customers
and show them that you stand behind your product.
10. Provide testimonials from satisfied customers in
your ad. The testimonials should include specific
and believable results you customers have received.
Posted on: Friday, May 09, 2008
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customers. You can cut down on those expenses
by "upselling" to those new customers. For example,
let's say you're selling a computer with a 15" monitor
for $1200. You tell people they can upgrade to a 17"
monitor for only $200 more. That's upselling! Your
goal is to get more money out of the first sale. Below
are ten upselling strategies you can use to increase
your profits.
1. Deluxe Upsell-You could sell a basic product and
tell people for a little more money they can receive the
deluxe edition.
2. Money Upsell-You could offer people the rights
to sell the product they are buying from your business.
You could charge an extra $30 dollars to get the
reproduction rights.
3. Discount Upsell-If you're selling a product people
may order again in the future like shave gel, you could
offer them a second can of shave gel at a discount.
4. Time Upsell-If you're selling a product or service
people subscribe to, like a magazine, you could tell
them if they subscribe for two years instead of one,
they can receive it half off the cover price.
5. Quantity Upsell-This is similar to the discount upsell.
The only difference is you increase the discount by
how many products they order. If they order 3 it's a
10% discount, if they order 5 it's a 15% discount.
6. Package Upsell-When you're selling a product you
could offer similar products in a package deal. Tell
the people the other products are cheaper with the
package deal versus purchasing them separately.
7. Affiliate Upsell-When you're selling a product you
could offer someone else's product as an upsell. You
would have to make a commission on the product in
order to profit.
8. Free Upsell-You could offer a free sample or trial
of your product (your first sale would be free) and
then tell people if they order the full version right now
they will get a discount.
9. Extra Upsell-There are many things you could
charge extra for at the time of sale. It could be gift
wrapping, imprinting, custom designs, etc.
10. Extended Upsell-If your product comes with a
warranty, you could ask people if they would like to
extend the warranty one more year for only $30.
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10 Upsell Strategies That Will Increase Your Profits
As you know it can be very expensive to attract newcustomers. You can cut down on those expenses
by "upselling" to those new customers. For example,
let's say you're selling a computer with a 15" monitor
for $1200. You tell people they can upgrade to a 17"
monitor for only $200 more. That's upselling! Your
goal is to get more money out of the first sale. Below
are ten upselling strategies you can use to increase
your profits.
1. Deluxe Upsell-You could sell a basic product and
tell people for a little more money they can receive the
deluxe edition.
2. Money Upsell-You could offer people the rights
to sell the product they are buying from your business.
You could charge an extra $30 dollars to get the
reproduction rights.
3. Discount Upsell-If you're selling a product people
may order again in the future like shave gel, you could
offer them a second can of shave gel at a discount.
4. Time Upsell-If you're selling a product or service
people subscribe to, like a magazine, you could tell
them if they subscribe for two years instead of one,
they can receive it half off the cover price.
5. Quantity Upsell-This is similar to the discount upsell.
The only difference is you increase the discount by
how many products they order. If they order 3 it's a
10% discount, if they order 5 it's a 15% discount.
6. Package Upsell-When you're selling a product you
could offer similar products in a package deal. Tell
the people the other products are cheaper with the
package deal versus purchasing them separately.
7. Affiliate Upsell-When you're selling a product you
could offer someone else's product as an upsell. You
would have to make a commission on the product in
order to profit.
8. Free Upsell-You could offer a free sample or trial
of your product (your first sale would be free) and
then tell people if they order the full version right now
they will get a discount.
9. Extra Upsell-There are many things you could
charge extra for at the time of sale. It could be gift
wrapping, imprinting, custom designs, etc.
10. Extended Upsell-If your product comes with a
warranty, you could ask people if they would like to
extend the warranty one more year for only $30.
Posted on: Friday, May 09, 2008
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discussion list, discussion forum or other technologies
that allow groups of people to communicate at your
web site. When you have a popular online community
it will increase your traffic and sales. Below are ten
ways to attract people to participate in your online
community.
1. Tell your visitors that you post a new, free offer
every day, week or month in your online community.
The free offers should be attractive to your target
audience.
2. Regularly schedule experts or famous guests to
participate in your online community. You could
design it to be a virtual class or a question/answer
session.
3. Post testimonials on your web site from people
that have participated in your online community.
The testimonials could be about what people have
learned or liked while participating in it.
4. Don't allow blatant ads in your online communities.
If people decide to visit your online community and
see a ton of ads they most likely won't be back.
5. Post all the benefits of participating in your online
community on your web site. You could write it like
you're writing an ad for a product you're selling.
6. Submit your chat room, e-mail discussion list or
discussion board to online community directories.
You can find them by typing " the community type"
with the word "directory" in any search engine.
7. Create an e-zine just for people who participate
in your online community. Allow them to subscribe
for free. When they receive each issue, it will remind
them to come back and participate in your community.
8. You (the owner of the online community) should
participate regularly. Post information that will benefit
the other people. This will show them you care about
your online community members.
9. Have plenty of people to monitor your online
community. They could remove postings that turn
away people like profanity, spam and other off-
subject postings.
10. Your online community should contain user
friendly features, like a search option for archived
discussions, easy posting or chatting options, email
updates or digests, etc.
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10 Ways To Create A Popular Online Community
An online community could be a chat room, e-maildiscussion list, discussion forum or other technologies
that allow groups of people to communicate at your
web site. When you have a popular online community
it will increase your traffic and sales. Below are ten
ways to attract people to participate in your online
community.
1. Tell your visitors that you post a new, free offer
every day, week or month in your online community.
The free offers should be attractive to your target
audience.
2. Regularly schedule experts or famous guests to
participate in your online community. You could
design it to be a virtual class or a question/answer
session.
3. Post testimonials on your web site from people
that have participated in your online community.
The testimonials could be about what people have
learned or liked while participating in it.
4. Don't allow blatant ads in your online communities.
If people decide to visit your online community and
see a ton of ads they most likely won't be back.
5. Post all the benefits of participating in your online
community on your web site. You could write it like
you're writing an ad for a product you're selling.
6. Submit your chat room, e-mail discussion list or
discussion board to online community directories.
You can find them by typing " the community type"
with the word "directory" in any search engine.
7. Create an e-zine just for people who participate
in your online community. Allow them to subscribe
for free. When they receive each issue, it will remind
them to come back and participate in your community.
8. You (the owner of the online community) should
participate regularly. Post information that will benefit
the other people. This will show them you care about
your online community members.
9. Have plenty of people to monitor your online
community. They could remove postings that turn
away people like profanity, spam and other off-
subject postings.
10. Your online community should contain user
friendly features, like a search option for archived
discussions, easy posting or chatting options, email
updates or digests, etc.
Posted on: Friday, May 09, 2008
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thousands of problems in the world. Create a product
that can provide a solution to one of those problems.
2. Find out what's the current hot trend. You can find
out what the new trends are by watching T.V, reading
magazines and surfing the net. Just create a product
that's related to the current hot trend.
3. Improve a product that is already on the market.
You see products at home, in ads, at stores etc. Just
take a product that's already out there and improve it.
4. Create a new niche for a current product. You can
set yourself apart from your competition by creating a
niche. Your product could be faster, bigger, smaller,
or quicker than you competitor's product.
5. Add on to an existing product. You could package
your current product with other related products. For
example, you could package a football with a team
jersey and football cards.
6. Reincarnate an older product. Maybe you have a
book that's out of print and is no longer being sold.
You could change the title, design a new front cover,
and bring some of the old content up to date.
7. Ask your current customers. You could contact
some of your existing customers by phone or e-mail
and ask them what kind of new products they would
like to see on the market.
8. Combine two or more products together to create
a new one. For example, you could take a brief case
and add a thermos compartment inside to keep a
drink hot or cold.
9. Survey the people who visit your web site. You
could post a survey or questionnaire on your web site.
Ask visitors what kind of products they would like to
see on the market.
10. You could create a new market for your existing
product. For example, if you're selling plastic bottles
to a pop company, you could turn around and sell
those bottles to a fruit drink company.
Post Link
10 Ways To Get New Product Ideas
1. Solve an existing problem for people. There arethousands of problems in the world. Create a product
that can provide a solution to one of those problems.
2. Find out what's the current hot trend. You can find
out what the new trends are by watching T.V, reading
magazines and surfing the net. Just create a product
that's related to the current hot trend.
3. Improve a product that is already on the market.
You see products at home, in ads, at stores etc. Just
take a product that's already out there and improve it.
4. Create a new niche for a current product. You can
set yourself apart from your competition by creating a
niche. Your product could be faster, bigger, smaller,
or quicker than you competitor's product.
5. Add on to an existing product. You could package
your current product with other related products. For
example, you could package a football with a team
jersey and football cards.
6. Reincarnate an older product. Maybe you have a
book that's out of print and is no longer being sold.
You could change the title, design a new front cover,
and bring some of the old content up to date.
7. Ask your current customers. You could contact
some of your existing customers by phone or e-mail
and ask them what kind of new products they would
like to see on the market.
8. Combine two or more products together to create
a new one. For example, you could take a brief case
and add a thermos compartment inside to keep a
drink hot or cold.
9. Survey the people who visit your web site. You
could post a survey or questionnaire on your web site.
Ask visitors what kind of products they would like to
see on the market.
10. You could create a new market for your existing
product. For example, if you're selling plastic bottles
to a pop company, you could turn around and sell
those bottles to a fruit drink company.
Posted on: Friday, May 09, 2008
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lists, classified ads sites, FFA sites or newsgroups?
People will usually read the subject line before they
read your ad or message, so it's important they get
noticed. Below are ten simple, but powerful tips to
get your ads or messages noticed.
1. Use extra white space creatively in your subject
line. You can add extra blank spaces between your
words or letters.
2. Combine capital letters with lower case letters.
Use all capital letters in every other word or use a
capital letter between every other lower case letter.
3. Add text symbols in your subject line. You could
use them between words and letters. Start and end
your subject with a text symbol. ( *, $, >,{,] )
4. Begin your subject line with the word "STOP!".
People have been trained their whole life to stop
what they are doing when they see that word.
5. Ask people a question in your subject line. We
all went to school and were repetitively branded to
answer questions.
6. Use the word "FREE" in your subject line. Your
offer should be attractive to your target audience.
It could be free information, software, trials, etc.
7. Begin your subject line with an "online smile :)".
People use smiles offline to gain people's attention
and to win their trust, why not use them online too.
8. Don't use unbelievable claims in your subject line.
People have or know some who has been ripped
off and trained themselves to ignore those claims.
9. Don't use all capital letters in your subject line.
It is hard to read, looks unprofessional, and on the
internet it's considered a symbol for shouting.
10. Test different subject lines to see which ones
draws the most traffic to your web site. Also, read
the FAQ before posting a message or ad anywhere.
Post Link
10 Ways To Get Your Ads Or Messages Noticed
Do you post to message boards, e-mail discussionlists, classified ads sites, FFA sites or newsgroups?
People will usually read the subject line before they
read your ad or message, so it's important they get
noticed. Below are ten simple, but powerful tips to
get your ads or messages noticed.
1. Use extra white space creatively in your subject
line. You can add extra blank spaces between your
words or letters.
2. Combine capital letters with lower case letters.
Use all capital letters in every other word or use a
capital letter between every other lower case letter.
3. Add text symbols in your subject line. You could
use them between words and letters. Start and end
your subject with a text symbol. ( *, $, >,{,] )
4. Begin your subject line with the word "STOP!".
People have been trained their whole life to stop
what they are doing when they see that word.
5. Ask people a question in your subject line. We
all went to school and were repetitively branded to
answer questions.
6. Use the word "FREE" in your subject line. Your
offer should be attractive to your target audience.
It could be free information, software, trials, etc.
7. Begin your subject line with an "online smile :)".
People use smiles offline to gain people's attention
and to win their trust, why not use them online too.
8. Don't use unbelievable claims in your subject line.
People have or know some who has been ripped
off and trained themselves to ignore those claims.
9. Don't use all capital letters in your subject line.
It is hard to read, looks unprofessional, and on the
internet it's considered a symbol for shouting.
10. Test different subject lines to see which ones
draws the most traffic to your web site. Also, read
the FAQ before posting a message or ad anywhere.
Posted on: Friday, May 09, 2008
Post Link
products if you give them a little information about
yourself or business. The information could be your
profile, employee profiles, overall business history,
education credentials, awards you've won, etc.
Below are 10 ways you can use to promote yourself.
1. Teach a free chat room class on a subject related
to your business. You could install a chat room on
your web site or use a free one from another web site.
Before the class starts tell them a little about yourself.
2. Publish a free e-zine. Use some of the extra space
in your e-zine to write about yourself or business. This
could be called "A Note From the Editor".
3. Publish a section on your web site called "About
Us". With your information you could also include
pictures. This shows people your not hiding behind
your business.
4. Write an article on your area of expertise. Include
a resource box at the end of the article. You can add
information about yourself in the resource box. E-mail
the article to web sites or e-zines that accept article
submissions.
5. Create and giveaway a free ebook. In the ebook
include a section called "About The Author". Also,
include an advertisement for your business.
6. Participate in online communities like newsgroups,
discussion boards, e-mail discussion lists and chat
rooms. You will meet many people and in return they
will get to know you.
7. Donate your time, products, or services to charities.
You can list the charities you've contributed to on your
web site. This will show visitors that you and yo
Post Link
10 Ways To Increase Sales By Promoting Yourself
People will feel more comfortable purchasing yourproducts if you give them a little information about
yourself or business. The information could be your
profile, employee profiles, overall business history,
education credentials, awards you've won, etc.
Below are 10 ways you can use to promote yourself.
1. Teach a free chat room class on a subject related
to your business. You could install a chat room on
your web site or use a free one from another web site.
Before the class starts tell them a little about yourself.
2. Publish a free e-zine. Use some of the extra space
in your e-zine to write about yourself or business. This
could be called "A Note From the Editor".
3. Publish a section on your web site called "About
Us". With your information you could also include
pictures. This shows people your not hiding behind
your business.
4. Write an article on your area of expertise. Include
a resource box at the end of the article. You can add
information about yourself in the resource box. E-mail
the article to web sites or e-zines that accept article
submissions.
5. Create and giveaway a free ebook. In the ebook
include a section called "About The Author". Also,
include an advertisement for your business.
6. Participate in online communities like newsgroups,
discussion boards, e-mail discussion lists and chat
rooms. You will meet many people and in return they
will get to know you.
7. Donate your time, products, or services to charities.
You can list the charities you've contributed to on your
web site. This will show visitors that you and yo